Articles by Lara Meyer

13.07.2021 | Article

A market led approach to brand planning

An in-depth 360˚ understanding of the customer

By Lara Meyer

19.03.2021 | Article

Understand, identify and partner with HCPs to improve patient support

Patients are on the minds of HCPs, and at the forefront is engagement with disease awareness

By Lara Meyer

16.12.2020 | Article

#WhatHCPsthink about COVID-19’s impact on cancer diagnosis and treatment

The effect of COVID-19 on cancer diagnosis and treatment

By Lara Meyer

26.10.2020 | Article

Is circulating tumour DNA testing too controversial an approach in cancer treatment?…

What are HCPs are saying about circulating tumour DNA as an approach to cancer treatment?

By Lara Meyer

23.09.2020 | Article

The accelerating threat of Antimicrobial resistance due to COVID-19

Antimicrobial resistance threatened by the COVID-19 pandemic

By Lara Meyer

18.06.2020 | Article

#WhatHCPsThink About Virtual Congress

#WhatHCPsThink About Virtual Congress

By Lara Meyer

12.05.2020 | Article

HCPs in the UK and Spain call for more guidance amid COVID-19…

HCPs in the UK and Spain call for more guidance amid COVID-19 concerns

By Lara Meyer

12.12.2019 | Article

US HCPs Raise Awareness of Pancreatic Cancer

US HCPs Raise Awareness of Pancreatic Cancer

By Lara Meyer

11.12.2019 | Article

#WhatHCPsThink: 4 Digital behaviours when HCPs use social media

#WhatHCPsThink: 4 Digital behaviours when HCPs use social media

By Lara Meyer

21.11.2019 | Article

The shifting pancreatic cancer landscape highlights need for educational content

The shifting pancreatic cancer landscape highlights the need for educational content

By Lara Meyer

16.08.2019 | Article

#PancChat continues to drive HCP conversation online

#PancChat continues to drive HCP conversation online

By Lara Meyer

16.07.2019 | Article

Alliance products are helping the pharmaceutical industry to thrive

Alliance products are helping the pharmaceutical industry to thrive

By Lara Meyer

29.05.2019 | Article

5 Steps To Make the Most Out Of Congress

5 Steps To Make the Most Out Of Congress

By Lara Meyer

22.03.2019 | Article

Three industry challenges facing pharmaceutical companies in 2019

The pharmaceutical industry has historically been highly profitable. The biggest contributor

By Lara Meyer

15.03.2018 | Article

Hot topic in Cancer: What US doctors discuss about Immuno-oncology

Hot topic in Cancer: What US doctors discuss about Immuno-oncology

By Lara Meyer

22.12.2017 | Article

Uptake of Twitter amongst HCPs in Argentina

We have developed 7 metrics to identify top HCPs, a topic we discuss in more detail

By Lara Meyer

22.12.2017 | Article

It’s a festive Christmas for Healthcare Professionals

In true Christmas spirit HCPs discussed receiving and giving presents and gifts the most

By Lara Meyer

22.12.2017 | Article

Influenza season in the UK: brace yourself it’s going to be a…

brace yourself it’s going to be a fluey season

By Lara Meyer