Articles by Laura McIntyre

14.03.2022 | Article

Breaking out of the erratic Digital Opinion Leader engagement cycle

We see a hunger for change in DOL engagement across the largest pharmaceutical companies...

By Laura McIntyre

17.09.2021 | Article

Enabling Insights-led Behaviour Change

Create change instead of reacting to new behaviours 

By Laura McIntyre

10.05.2021 | Article

Medical affairs: best practice for identifying online HCP thought leaders

Answering the questions above and similar ones will help you understand what kind of DOLs

By Laura McIntyre

20.10.2020 | Article

HCP perspective: A glimpse into the emerging JAK inhibitor landscape

Healthcare professionals conversations on the emerging JAK inhibitors

By Laura McIntyre

01.10.2020 | Article

HCPs commend Pharma and seek to reassure the public over vaccine safety…

Discover what healthcare professionals (HCPs) think about COVID-19 vaccines

By Laura McIntyre

07.09.2020 | Article

HCP focus shifts to COVID-19 vaccine access

Discover what healthcare professionals (HCPs) think about. COVID-19 vaccines

By Laura McIntyre

05.08.2020 | Article

Oxford university COVID-19 vaccine candidate now the most discussed by HCPs online

Discover what healthcare professionals (HCPs) think about COVID-19 vaccines

By Laura McIntyre

27.07.2020 | Article

HCPs are ‘cautiously optimistic’ towards COVID-19 vaccine Candidates

Healthcare professionals talk about COVID-19 vaccine candidates

By Laura McIntyre

07.05.2020 | Article

COVID-19 Tracker: HCPs closely follow Oxford University vaccine development

COVID-19 Tracker: HCPs closely follow Oxford University vaccine development

By Laura McIntyre

01.04.2020 | Article

#COVID19: HCPs use Twitter polls for advice and to get a ‘feel’…

#COVID19: HCPs use Twitter polls for advice and to get a ‘feel’ of the wider practice

By Laura McIntyre

25.03.2020 | Article

Influential HCPs lead the way in educating peers and public online

Influential HCPs lead the way in educating peers and public online

By Laura McIntyre

19.03.2020 | Article

HCPs continue to unite in supporting patients and one another online

HCPs continue to unite in supporting patients and one another online

By Laura McIntyre

21.02.2020 | Article

HCPs excited for Erleada label expansion in prostate cancer

HCPs excited for Erleada label expansion in prostate cancer

By Laura McIntyre

29.01.2020 | Article

To improve marketing strategy, track HCP engagement at congress

To improve marketing strategy, track HCP engagement at congress

By Laura McIntyre

28.01.2020 | Article

EMA Approvals tracker: HCPs anticipating 2020 approvals

EMA Approvals tracker: HCPs anticipating 2020 approvals

By Laura McIntyre

18.12.2019 | Article

New EMA approval in rheumatoid arthritis catches HCP attention

New EMA approval in rheumatoid arthritis catches HCP attention

By Laura McIntyre

20.11.2019 | Article

‘A historic milestone after decades of research’

The first-ever Ebola vaccine was granted EU-wide conditional marketing authorisation

By Laura McIntyre

31.10.2019 | Article

HCPs excited for ‘revolutionary’ Bayer drug Vitrakvi

In the EMA online conversation, related to newly approved products, Bayer’s Vitrakvi receive

By Laura McIntyre

11.10.2019 | Article

Opdivo and Keytruda share the spotlight at ESMO 2019

Opdivo and Keytruda share the spotlight at ESMO 2019

By Laura McIntyre

23.09.2019 | Article

Stelara and Tecentriq are the most discussed EMA approvals online by HCPs

Over the last four weeks, HCPs shared news of recently approved medicines in Europe.

By Laura McIntyre

07.08.2019 | Article

Can pharmaceutical companies support HCP wellbeing?

Can pharmaceutical companies support HCP wellbeing?

By Laura McIntyre

17.04.2019 | Article

We’re studying what healthcare professionals think about pancreatic cancer treatment: here’s why

We’re studying what healthcare professionals think about pancreatic cancer treatment: here’s

By Laura McIntyre

11.04.2019 | Article

CREATION UNDERSTAND Workshop: we set out to discover what healthcare professionals think…

CREATION UNDERSTAND Workshop: we set out to discover what healthcare professionals

By Laura McIntyre