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What is a Digital Opinion Leader?

An introduction to DOLs

How do Digital Opinion Leaders compare with KOLs?

There are significant differences between traditional Key Opinion Leaders and DOLs

How do I identify, engage and activate Digital Opinion Leaders?

Overcoming the internal and external hurdles for effective DOL engagement

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Digital Opinion Leaders (DOLs): What They Are and Why They Matter

This article unpacks who DOLs are, what sets them apart, and how to work with them...

DOLs are not your paid media channel

DOLs are not a paid media channel. Driving authentic trust with Digital Opinion Leaders.

The beginner’s guide to DOLs

For anyone in a pharmaceutical company who is new to the concept of a Digital Opinion Leader

Whitepaper: Identifying your Rising Star DOLs

Identifying HCPs who are on the path to becoming a DOL. The next step in DOL engagement

Building a DOL Partnership to Differentiate in a Competitive Market

Differentiating their product in a competitive market by partnering with DOLs in oncology

View all our recent content

Pharma 101

The fundamentals of pharma social media market research

HCP Market Research

Discover healthcare professionals’ needs, opinions and their digital behaviours

Competitive Intelligence

Discover how your competitors are viewed and engaged with online

Digital Personas

Create or enhance your digital healthcare professional personas

Unique HCP Data

Track your customers across the globe in the language they are speaking

What is a Digital Opinion Leader?

An introduction to DOLs

How do I identify, engage and activate Digital Opinion Leaders?

Identify, engage and activate your biggest online healthcare professional influencers

Discuss my Use Case

Social Media Strategy to Increase Global Share of Voice

Increasing a client's online share of voice through listening better to the voice of HCPs

Building a DOL Partnership to Differentiate in a Competitive Market

Differentiating their product in a competitive market by partnering with DOLs in oncology

Raising Awareness and Advocacy for an Underperforming Drug in Multiple Markets

Discovering what HCPs found important and what they saw as a opportunity for this product

Developing a bespoke global playbook for DOLs

An interactive DOL playbook was developed & designed, providing guidelines for global teams

EU5 congress tracking and competitive intelligence in HIV

EU5 congress tracking and competitive intelligence in HIV

View our Case Studies

Digital Opinion Leaders

HCP social listening and DOL research.

DOL Finder

for rapid access to the world’s most impactful Digital Opinion Leaders.

HCP Voice

A platform to explore the collective intelligence of thousands of online HCPs in your field

Scientific Congress Tracking

Track how scientists, HCPs and other stakeholders engage with new science during congress

Drug Safety Monitoring

Uncover real-world cases and little-known side effects of your products

Advisory boards

Insights-led advisory boards for DOL activation

KOL and DOL Interviews

Plan and execute interviews including digital media production.

All solutions

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I have a specific business challenge

Private: DOL Finder Demo in Heart Failure

Demo of our brand new DOL Finder in heart failure. See how you can easily find your HCP DOLs

Private: HCP Voice demo

Discover HCP Voice, the tool to help you learn what HCPs say about your therapy area online.

DOL peer impact: Why DOL engagement is not the same as influencer marketing

Connect with the right DOLs in the right way by understanting their Peer Impact Score...

Veeva Link Key People, IQVIA Expert Ecosystem or CREATION DOL Finder: 2.0 which DOL insights platform to choose?

How Veeva, IQVIA and CREATION.co’s DOL offerings compare.

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Articles

Read the latest in all things Stakeholder Insights and Strategy

Ebooks & White Papers

Download our rich eBooks and White papers

Trackers

Keep up to date on a range of topics discussed by HCPs each month

Webinars

Join our live sessions or watch on-demand our range of Webinars

Podcast

Listen to our conversations with impactful online stakeholders shaping industries

Client success stories

Explore how our expertise has helped achieve positive change for people, planet and progress

Oncology resources

HCP intelligence for oncology brands

Subscribe to eJournal

Subscribe to our eJournal to receive powerful digital stakeholder insights

Featured Content

Top 50 Pharma Tracker: Novavax FDA approval received positively by eHCPs

Meeting unmet needs in ulcerative colitis

Better Listening for Better Health: What we learned in 2024

How misinformation and fake news can impact vaccinations

HCPs show concern for racial inequity issues in sickle cell treatment

FIGS scrubs and next generation medical influencers

View all our Resources

HCPs discuss accessibility of COVID-19 treatments globally.

Regarding vaccine efficacy and safety, HCPs shared how medical professionals have been study

Webinar: Who is really shaping the energy industry?

Discover how digital conversations are shaping strategy, policy, and the future of energy.

Harnessing HCP social media intelligence for blockbuster drug launches

Exploring the role of HCP social media intelligence in blockbuster drug launches.

Top 50 Pharma Tracker: Ozempic approval, Super Bowl ad and Monday Night IBD all hits for HCPs

Tracker: Ozempic approval, Super Bowl ad and Monday Night IBD all hits for HCPs

Beyond the calorie: what food and pharmaceutical companies can both learn from the online voice of HCPs

What food and pharmaceutical companies can both learn from the online voice of HCPs

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Powering through disruption: why digital stakeholder intelligence is essential for energy leaders

The global energy landscape is shifting fast and we are tracking the online conversation...

Beyond the calorie: what food and pharmaceutical companies can both learn from the online voice of HCPs

What food and pharmaceutical companies can both learn from the online voice of HCPs

Top 50 Pharma Tracker: governmental decisions and ASCO 2025 drove HCP conversation about pharma since April

Governmental decisions and ASCO 2025 drove HCP conversation about pharma

Pharma Product Launch Tracker: HCPs celebrated approvals but expressed concerns about access, cost and toxicities

HCPs celebrated approvals but expressed concerns about access, cost and toxicities.

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Sectors Use Cases Solutions Resources About

Get In Touch

Health

Insights-led health strategy to inform planning, communications and policy making

Energy

Turn stakeholder complexity into clarity for energy leaders

Water

Water utilities and regulators today engage with an ever-expanding chorus of voices

Food

Turn stakeholder complexity into clarity for food leaders

What is a Digital Opinion Leader?

An introduction to DOLs

How do Digital Opinion Leaders compare with KOLs?

There are significant differences between traditional Key Opinion Leaders and DOLs

How do I identify, engage and activate Digital Opinion Leaders?

Overcoming the internal and external hurdles for effective DOL engagement

Get started today

Digital Opinion Leaders (DOLs): What They Are and Why They Matter

This article unpacks who DOLs are, what sets them apart, and how to work with them...

DOLs are not your paid media channel

DOLs are not a paid media channel. Driving authentic trust with Digital Opinion Leaders.

The beginner’s guide to DOLs

For anyone in a pharmaceutical company who is new to the concept of a Digital Opinion Leader

Whitepaper: Identifying your Rising Star DOLs

Identifying HCPs who are on the path to becoming a DOL. The next step in DOL engagement

Building a DOL Partnership to Differentiate in a Competitive Market

Differentiating their product in a competitive market by partnering with DOLs in oncology

Pharma 101

The fundamentals of pharma social media market research

HCP Market Research

Discover healthcare professionals’ needs, opinions and their digital behaviours

Competitive Intelligence

Discover how your competitors are viewed and engaged with online

Digital Personas

Create or enhance your digital healthcare professional personas

Unique HCP Data

Track your customers across the globe in the language they are speaking

What is a Digital Opinion Leader?

An introduction to DOLs

How do I identify, engage and activate Digital Opinion Leaders?

Identify, engage and activate your biggest online healthcare professional influencers

Discuss my Use Case

Social Media Strategy to Increase Global Share of Voice

Increasing a client's online share of voice through listening better to the voice of HCPs

Building a DOL Partnership to Differentiate in a Competitive Market

Differentiating their product in a competitive market by partnering with DOLs in oncology

Raising Awareness and Advocacy for an Underperforming Drug in Multiple Markets

Discovering what HCPs found important and what they saw as a opportunity for this product

Developing a bespoke global playbook for DOLs

An interactive DOL playbook was developed & designed, providing guidelines for global teams

EU5 congress tracking and competitive intelligence in HIV

EU5 congress tracking and competitive intelligence in HIV

Digital Opinion Leaders

HCP social listening and DOL research.

DOL Finder

for rapid access to the world’s most impactful Digital Opinion Leaders.

HCP Voice

A platform to explore the collective intelligence of thousands of online HCPs in your field

Scientific Congress Tracking

Track how scientists, HCPs and other stakeholders engage with new science during congress

Drug Safety Monitoring

Uncover real-world cases and little-known side effects of your products

Advisory boards

Insights-led advisory boards for DOL activation

KOL and DOL Interviews

Plan and execute interviews including digital media production.

All solutions

Health strategy solutions

Insight solutions

I have a specific business challenge

Private: DOL Finder Demo in Heart Failure

Demo of our brand new DOL Finder in heart failure. See how you can easily find your HCP DOLs

Private: HCP Voice demo

Discover HCP Voice, the tool to help you learn what HCPs say about your therapy area online.

DOL peer impact: Why DOL engagement is not the same as influencer marketing

Connect with the right DOLs in the right way by understanting their Peer Impact Score...

Veeva Link Key People, IQVIA Expert Ecosystem or CREATION DOL Finder: 2.0 which DOL insights platform to choose?

How Veeva, IQVIA and CREATION.co’s DOL offerings compare.

Articles

Read the latest in all things Stakeholder Insights and Strategy

Ebooks & White Papers

Download our rich eBooks and White papers

Trackers

Keep up to date on a range of topics discussed by HCPs each month

Webinars

Join our live sessions or watch on-demand our range of Webinars

Podcast

Listen to our conversations with impactful online stakeholders shaping industries

Client success stories

Explore how our expertise has helped achieve positive change for people, planet and progress

Oncology resources

HCP intelligence for oncology brands

Subscribe to eJournal

Subscribe to our eJournal to receive powerful digital stakeholder insights

Featured Content

Top 50 Pharma Tracker: Novavax FDA approval received positively by eHCPs

Meeting unmet needs in ulcerative colitis

Better Listening for Better Health: What we learned in 2024

How misinformation and fake news can impact vaccinations

HCPs show concern for racial inequity issues in sickle cell treatment

FIGS scrubs and next generation medical influencers

View all our Resources

HCPs discuss accessibility of COVID-19 treatments globally.

Regarding vaccine efficacy and safety, HCPs shared how medical professionals have been study

Webinar: Who is really shaping the energy industry?

Discover how digital conversations are shaping strategy, policy, and the future of energy.

Harnessing HCP social media intelligence for blockbuster drug launches

Exploring the role of HCP social media intelligence in blockbuster drug launches.

Top 50 Pharma Tracker: Ozempic approval, Super Bowl ad and Monday Night IBD all hits for HCPs

Tracker: Ozempic approval, Super Bowl ad and Monday Night IBD all hits for HCPs

Beyond the calorie: what food and pharmaceutical companies can both learn from the online voice of HCPs

What food and pharmaceutical companies can both learn from the online voice of HCPs

About

Our Story, Vision & Values and Team

Working with us

Good relationships are at the heart of what we do, it would be great to start ours today

FAQs

Everything you want to know about HCP insights and CREATION.co

Contact

We'd love to hear from you or answer any questions you may have

Press

We love to work with the media to surface data on what healthcare professionals say online

Modern Slavery Statement

We have a zero-tolerance approach to modern slavery

Get in touch

Powering through disruption: why digital stakeholder intelligence is essential for energy leaders

The global energy landscape is shifting fast and we are tracking the online conversation...

Beyond the calorie: what food and pharmaceutical companies can both learn from the online voice of HCPs

What food and pharmaceutical companies can both learn from the online voice of HCPs

Top 50 Pharma Tracker: governmental decisions and ASCO 2025 drove HCP conversation about pharma since April

Governmental decisions and ASCO 2025 drove HCP conversation about pharma

Pharma Product Launch Tracker: HCPs celebrated approvals but expressed concerns about access, cost and toxicities

HCPs celebrated approvals but expressed concerns about access, cost and toxicities.

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