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Creation Healthcare publishes new research at Doctors 2.0 & You Conference in Paris
London, June 7th, 2013 — A one year study, which analysed 12,000 mentions of cardiovascular disease by healthcare professionals in public social media, has shown that arrhythmia (irregular heartbeat) and prevention of heart disease were the two most common subjects discussed.
Creation Healthcare drew on the public social media profiles of more than 122,000 doctors, nurses, pharmacists and consultants. 12,000 mentions of cardiovascular disease made between April 2012 and March 2013 on Twitter, blogs and forums were analysed and the results published at Doctors 2.0 & You Conference in Paris, France. The research was conducted on Creation Pinpoint, the world’s first monitoring tool for analysing the views of healthcare professionals in public online social media.
The research revealed that 92% of the 12,000 mentions were on Twitter with 8% on forums, blogs and other public social media channels. Healthcare professionals in the USA commented most producing 70% of the posts in the study. 9% were from the UK, Germany, Spain, France and Italy with 21% from the rest of the world.
The most popular subjects for tweeting, posting and blogging were:
Prevention of heart disease: 21%
Heart Failure: 19%
Myocardial Infarction: 19%
There were around 1,200 mentions of drugs (10% of posts studied) with most of the references to medicines made by consultants or senior physicians. 83% of mentions referred to statins or other cholesterol-lowering drugs with 13% mentioning anti-clotting medicines.
Chief Executive Officer, Daniel Ghinn said: “We are pleased to have been asked to develop this research in partnership with the prestigious Doctors 2.0 & You Conference. Our study on cardiovascular disease in public social media reveals what is important to healthcare professionals worldwide working in this field. By using Creation Pinpoint® we can produce insights through the study of their individual and collective views in this therapy area.”
Creation Healthcare is the research and training consultancy to the healthcare industry for the digital age, advising the world’s largest pharmaceutical and healthcare organisations. Established in 1998, the company has been at the forefront of innovation in healthcare engagement for sixteen years with a global consultant team spanning 20 countries. Creation Healthcare’s headquarters are in London, United Kingdom. www.creationhealthcare.com.