NEW YORK, June 16, 2014 – Creation Healthcare, the HCP digital insights consultancy to the healthcare industry, has strengthened its capacity to support clients worldwide by assigning Chief Innovation Officer Paul Grant to lead and develop the company’s research services in the United States.
As a member of Creation Healthcare’s board of directors, Paul Grant has led the development of new analysis techniques using Creation Pinpoint®, the company’s unique technology for studying healthcare professionals in public social media. Paul first joined Creation Healthcare in 2006 while in Australia, before relocating to the UK later that year to work from the company’s global HQ in London.
Daniel Ghinn, Founder and CEO of Creation Healthcare, said: “Paul is highly respected among the global healthcare marketing community and his long-standing trusted relationship with clients worldwide means he is ideally suited to lead Creation Healthcare’s growth in the US.”
“More than 40% of Creation Pinpoint®’s healthcare professional profiles in are in the United States,” said Paul Grant. “Yet to date, innovation in HCP digital market research has been led by our clients in Europe. Now their US-based counterparts are also eager to learn from HCPs through Creation Pinpoint®, and I look forward to putting our unique technology and consulting services into practice using our rich global dataset and specialist team of research analysts.”
Paul will be based between Creation Healthcare’s New York City office in the Chrysler Building, and the company’s global HQ in London.
Creation Healthcare is a consultancy to the global healthcare industry, providing insights from conversations among healthcare professionals taking place in public social media. The company’s service, Creation Pinpoint®, is built on a unique technology that intelligently identifies and profiles healthcare professionals in public social media in over 180 countries worldwide.
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Creation Healthcare’s US office address:
405 Lexington Avenue,
Chrysler building, 26th Floor