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By Victoria Donougher
CREATION.co, one of the world’s leading consultancies for insights-led health strategy, is delighted to announce the appointment of a new CTO role within the company, as the business continues to drive forward with world-class technology & innovation.
Greg Hall has recently joined as Chief Technology Officer and will oversee the technology and software division across the global team. Greg’s appointment recognises the importance of innovation within this space and highlights CREATION.co’s strategic priority for technology over the next few years.
Prior to joining CREATION.co, Greg has worked in both global corporations and ‘start up’ companies, across a range of financial services and Fintech industry. He has a passion for technology and over 25 years experience in software development, including building and leading development teams, systems design and architecture, agile methodologies and business leadership. He has worked with a wide range of technology and maintains a ‘hands on’ and pragmatic approach.
Greg is a Chartered IT Professional and a Fellow of both the British Computer Society and the Institution of Analysts and Programmers.
“Since we started, CREATION.co has been trusted for our industry-leading technology innovation. CREATION Pinpoint is the world’s only AI-powered global database of more than 3 million healthcare professionals’ social media profiles. Over the last 5 years, we have seen the business grow, and we now work with most of the top 20 pharmaceutical companies. We are involved with delivering some of the most exciting data-led insights to teams around the world that are driving strategic decisions within healthcare at a global level.
As we have grown our insights-led health strategy business, we have continued to invest in new innovations in our products. Greg’s appointment will super-charge this approach and our commitment to R&D to serve our healthcare clients better than anyone else in the world.”
CREATION.co provides insights and consulting to inform health strategy, communications, and policymaking among some of the world’s largest healthcare companies, government organisations and NGOs.
This is made possible through CREATION Pinpoint®, the world’s only AI-powered global database of more than 3 million healthcare professionals’ social media profiles, analysing the collective intelligence of almost 2 billion social media posts by professionals on the front lines of healthcare
Victoria leads a team focused on sales and through-the-line marketing. She has a wealth of experience in strategic and digital marketing for global businesses and likes to focus on creating long-lasting client relationships through clear communication.
Outside of CREATION.co, she helps with her family’s wine appreciation business which, for her, is the perfect combination of family time and trying new wines.