New Resource Highlights Role of Healthcare Professional Digital Opinion Leaders

NEW YORK, June 25, 2014 – A new website launched this week showcases the role of social media among healthcare professionals worldwide. Healthcare Professional Digital Opinion Leaders, or CREATION.co, contains research and insights based on behavioural studies, including interviews and analysis of digital trends among healthcare professionals.

The website is published by Creation Healthcare, the HCP digital insights consultancy, and initially comprises over thirty posts written by the company’s team of researchers and analysts, as well as videos and slide presentations.

“Over the past two years our team has been writing for all sorts of publications and blogs about how social media is transforming the lives of healthcare professionals,” said Daniel Ghinn, Founder and CEO of Creation Healthcare. “This new website provides one resource where anybody interested in learning from the digital lives of healthcare professionals can explore data, read analysis and also comment on what they read.”

The site has been designed as a resource for healthcare professionals and providers, policymakers, journalists, and the healthcare industry. Its research section includes an analysis of HCP conversations about medical topics such as oncology, glaucoma, and tuberculosis; as well as health systems matters such as the UK’s NHS 111 service or sensitive issues around emergency medicine departments.

The inspiration for HCPDOLS.com comes from the advancement of medical knowledge made possible by healthcare professionals using public social media to learn from each other. “HCPDOLS.com is dedicated to the pioneers of this digital movement, celebrating the sharing of experiences and advancement of knowledge among healthcare professionals, and believing that there is something in this public exchange of ideas for the rest of us to learn from too,” said Ghinn.

Notes for editors

For more about CREATION.co, see https://creation.co/

About Creation

Creation is a consultancy to the global healthcare industry, providing insights from conversations among healthcare professionals taking place in public social media. The company’s service, Creation Pinpoint®, is built on a unique technology that intelligently identifies and profiles healthcare professionals in public social media in over 180 countries worldwide. The company has offices in London and New York.


For more information, contact [email protected].