28.06.2010 | Article

Social media in China: an introduction

In recent years, the world has witnessed the emergence of China as an economic driving...

28.06.2010 | Article

Japan: A pharmaceutical viewpoint

At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the...

24.05.2010 | Article

EU healthcare communicators weigh-in on engagement

There is no doubt that the pharmaceutical and healthcare industry is embracing and also...

24.05.2010 | Article

Consumer health trends

A little less than a year ago, I was collating a few ad-hoc statistics about the way that...

24.05.2010 | Article

Comparing the use of social media by Pharmaceuticals

In my previous article I suggested that a social media policy was an essential basis for...

30.04.2010 | Article

Engaging doctors online

As increasing numbers of healthcare companies and government organizations turn to...

30.04.2010 | Article

Health 2.0: Europe will be different

Earlier this month, hundreds of business leaders and communicators in healthcare met in...

User research informs education website

29.04.2010 | Article

The elusive ROI in online healthcare initiatives

Perhaps you noticed some of the confusion about return on investment (ROI) for social...

29.04.2010 | Article

Social Media Policy for healthcare companies

An increasing number of pharmaceutical and healthcare companies are venturing into social...

29.04.2010 | Article

TV & Online: What can TV’s Embarrassing Bodies teach the healthcare industry?

A serious medical condition can make for uncomfortable discussions between friends and...

User research informs education website

25.03.2010 | Article

What does healthcare engagement mean to you? (Berlin Edition)

Following Paul Grant's recent video conversations at ePharma Summit in Philadelphia...

19.03.2010 | Article

Serious Games? Bayer’s DIDGET diabetes meter appeals to adult patients too

When it comes to supporting patient care in a relevant and engaging way through digital...