23.07.2010 | Article

The 10 commandments of healthcare engagement

There has been considerable discussion in recent times about ‘local’ versus ‘global’...

16.07.2010 | Article

New London office supports global growth for Creation Healthcare

As part of a strategy to increase global capacity, Creation Healthcare is pleased to...

09.07.2010 | Article

Creation Healthcare and Pfizer recognised at Communiqué

Some of those to whom I’ve said many times before that Creation Healthcare doesn’t do...

05.07.2010 | Article

Can pharma enhance patient care through social media?

"This house believes patient care will be enhanced through pharma's involvement in social...

28.06.2010 | Article

Creation Healthcare launches Asia regional office in Tokyo

Creation Healthcare, the global healthcare engagement consultancy, will open an office in...

28.06.2010 | Article

Eisai Co’s consumer-centric pharmaceutical website

If you live or work in Japan, or have visited the country, you will know it is a nation...

User research informs education website

28.06.2010 | Article

Taiwan’s Electronic Medical Records

In the past few years we have seen some societal and technological changes in the Western...

28.06.2010 | Article

Social media in China: an introduction

In recent years, the world has witnessed the emergence of China as an economic driving...

28.06.2010 | Article

Japan: A pharmaceutical viewpoint

At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the...

24.05.2010 | Article

EU healthcare communicators weigh-in on engagement

There is no doubt that the pharmaceutical and healthcare industry is embracing and also...

24.05.2010 | Article

Consumer health trends

A little less than a year ago, I was collating a few ad-hoc statistics about the way that...

24.05.2010 | Article

Comparing the use of social media by Pharmaceuticals

In my previous article I suggested that a social media policy was an essential basis for...