CREATION.co

A disrupted business model

The business model for pharma is being severely disrupted; how it has already been disrupted. 

It is perhaps already out of date and you might be feeling that yourself; 

  • Your customers are changing their behaviours; 
  • Their buying behaviours are changing; 
  • The way they’re being influenced is changing.

So what can you do?

Digital media, social media, has played a huge part in that and continues to do so as the landscape continues to evolve and develop.

The race is on to adapt.

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Your Next Best Action: Increase NBA Efficiency By Collecting and Using Insightful HCP Data

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  • Optimize HCP experience by addressing unmet need and providing valuable educational materials when and where they want to be reached
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26.02.2026 | Webinars

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This live session will demonstrate how to bring DOL activation into your launch strategy.

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Trust is paramount and when it comes to influencing medical professional...

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Digital Opinion Leaders (DOLs): What they are and why they matter

As the healthcare landscape continues to evolve, Digital Opinion Leaders have emerged...

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Peer Impact Field Guide

09.02.2026 | Whitepaper

White Paper: Peer Impact Field Guide

Explore the power of peer impact in Digital Opinion Leader selection.

By Daniel Ghinn