A disrupted business model

The business model for pharma is being severely disrupted; how it has already been disrupted. 

It is perhaps already out of date and you might be feeling that yourself; 

  • Your customers are changing their behaviours; 
  • Their buying behaviours are changing; 
  • The way they’re being influenced is changing.

So what can you do?

Digital media, social media, has played a huge part in that and continues to do so as the landscape continues to evolve and develop.

The race is on to adapt.

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