Webinar: The beginner's guide to how HCPs use Twitter, TikTok, Instagram and LinkedIn

On-demand Webinar

Availability: Free for Life Sciences Companies

Register here

Mary Fletcher-Louis, COO and Head of Consulting, CREATION.co 

Mary Kangley, Health Insights Consultant, CREATION.co

The way in which healthcare professionals (HCPs) utilise social media channels to engage and collaborate is constantly evolving as new platforms emerge and current ones develop. Understanding your HCP customers’ behaviours online enables you to ensure your HCP digital engagement activities resonate.

In this webinar we explore the different behaviours HCPs display on social media platforms Twitter, TikTok, Instagram, and LinkedIn. We give recommendations on what this means for pharmaceutical companies and how they can support and engage with their HCPs on these channels.

In the webinar you will discover:

  • What are HCPs’ latest behaviours on Twitter, TikTok, Instagram and LinkedIn?
  • What type of content do eHCPs post on each platform?
  • How does behaviour and content differ by demographic, geography and therapy area? 
  • How is the pharmaceutical industry engaging and using Twitter, TikTok, Instagram and LinkedIn?

This free-for-pharma on-demand webinar is useful for anyone in a pharmaceutical company who wants to learn from HCPs’ use of social media and identify ways of engaging HCPs in a meaningful way. 

If you already have a good understanding of what is possible when listening to the conversations of HCPs online then please let us know your particular area of interest to inform a free personalised 1-on-1 discussion with one of our consultants.

Register to receive a link to watch the on-demand webinar here

Book a 1-on-1 meeting with a consultant

Register here for this free-for-pharma webinar

Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.