Webinar: Identifying and tackling health misinformation on social media

On-demand Webinar

Availability: Free for Life Sciences Companies

Jamie Doggett, Associate Director of Insight, CREATION.co 

Francesca Gan, Insights Analyst, CREATION.co

Communication has always been a vital component of public health strategy; however, social media has democratised it such that we are experiencing an “infodemic”. This makes it very challenging for stakeholders to discern which messages are true. 

Using various channels, HCPs play a powerful role in amplifying truth within their online follower networks on social media and can play a vital role in helping to address misinformation and fake news.

As such, analysing the online conversation will identify potentially dangerous fake news events relevant to your products and enable you to plan an appropriate intervention or response.

In this webinar you will discover:

  • The impact of medical misinformation
  • How you can identify and address misinformation on social media
  • The role HCPs and Digital Opinion Leaders have online
  • How you can support HCPs to tackle misinformation

This free-for-pharma webinar is useful for anyone in a pharmaceutical company who wants to learn from HCPs’ use of social media and understand the potential to increase accurate medical information being disseminated online.

Register for the on-demand webinar here

If you already have a good understanding of what is possible when listening to the conversations of HCPs online then please let us know then a 1-2-1 discussion with one of our consultants could help you plan the next steps you need to take.

Book a 1-2-1 meeting with a consultant

Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.