Webinar: DOLs for Launch Planning

While you’re used to working with established KOLs a different layer of influence is shaping perception in real time.

Digital Opinion Leaders (DOLs) are:

• Interpreting your trial data online.
• Framing how peers understand your product.
• Amplifying or challenging key messages.
• Influencing prescribing confidence.

If you’re not aware who your DOLs are at launch, you’re missing a critical influence layer.

This webinar will demonstrate:
– Why DOL identification is critical in the lead-up to launch.
– How to identify the right DOLs for your launch aligned with your overall objectives using DOL Finder 2.0.
– Practical DOL activation ideas for launch.
– Real examples of DOL strategy supporting drug launches.

Getting DOL identification right at the start ensures your launch investment is not wasted.

Join us to learn how to bring Digital Opinion Leader activation into your launch strategy.

This webinar is produced by CREATION.co and powered by DOL Finder.