On-demand Webinar: HCP Market Research Using Public Social Media

This webinar will help you understand how learning from healthcare professionals on social media can add significant value to your market research strategy and provide new, unique insights. Understanding online conversation provides access to an organic, unprompted discussion allowing you to find out what really matters to healthcare professionals (HCPs).

You will discover:

  • How HCP social media market research compares to traditional research
  • How to distill the voice of the HCP
  • What are the top questions we solve through our research?
  • Using social media research for competitive intelligence
  • Some practical examples of what you can learn from HCP social media research

This free webinar is useful for anyone in pharmaceuticals or healthcare who is interested in understanding how HCP social media insights can add to their market research.

CREATION provides pharma with unique research into health care professional conversations on social media. Our exclusive technology platform isolates conversations among healthcare professionals enabling us to understand what HCPs are saying about your brands, therapy area, and competitors. Our market research reports provide actionable insights on how you can better engage with your most relevant HCPs.

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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.