Webinar: How online HCPs are shaping every stage of your drug launch

In today’s digitally connected world, healthcare professionals are not just discussing treatments in clinics and conferences – they are shaping the conversation online. And those conversations are already influencing how new medicines are perceived, discussed, and adopted.

Join us for a thought-provoking session exploring how insights from HCPs on social media can inform and strengthen your drug launch strategy. We’ll unpack real-world examples of how digital intelligence is being used to:

• Identify emerging HCP needs and attitudes in your therapy area.
• Track influential voices and Digital Opinion Leaders (DOLs).
• Refine messaging and engagement plans pre- and post-launch.
• Spot risks and opportunities earlier through real-time signals.

Whether you’re in marketing, medical affairs, or launch planning, this session will equip you with actionable ways to integrate HCP social intelligence into your strategy.