By 2025, 75% of the global workforce will be digital natives: Millennials who have not only grown up with social media, but bring it into their professional lives.

Health related posts have grown to 50% of healthcare professionals’ (HCPs’) social media communications, up from 10% in 2013 and medical congresses consistently cause spikes in this increasing online conversation.

In this webinar you will discover:

• Why landscape analysis is foundational for congress planning
• 10 Congress Maximisers
• Understanding the role of Digital Opinion Leaders