On-demand Webinar: Marketing strategy for pharmaceutical product launch

When planning to launch a new pharmaceutical product, understanding your healthcare professional (HCP) customers’ views on treatments, patient needs and systems of care is essential.

To ensure the success of your launch, you need a strategy that addresses customers’ information needs and achieves meaningful, measurable behaviour change among HCPs and patients.

In this webinar, you will discover a marketing plan for pharmaceutical products and how direct customer intelligence gives pharmaceutical brands a competitive advantage by bringing them closer to their customers, faster.

You will learn how pharmaceutical companies are using direct customer intelligence from the online conversations of HCPs to support strategic priorities including:

  • Developing customer awareness of the availability of their treatment and its data.
  • Accelerating physician envisioning the need for their product.
  • Positioning their product’s benefits versus comparative treatments.
  • Identifying which HCPs are digital opinion leaders in their therapy area.
  • Understanding and responding to customers’ unmet information needs.
  • Developing and implementing resources to educate HCPs which will resonate with them.
  • Supporting medical and sales teams with timely resources and insights about customer needs.


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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.