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Webinar: Understanding The Differences Between DOLs And Online KOLs

How To Identify The Right Digital Opinion Leaders

When:

Available on-demand

Availability:

Free for Life Sciences Companies

Speakers:

Anni Neumann, Associate Director of Client Excellence, CREATION.co 

Veronica Villasuso Venegas, Senior Specialist in Innovation and Digital Engagement, GSK

 

With the rise in providers offering Healthcare professional (HCP) Digital Opinion Leader (DOL) identification it can be difficult to determine the right vendor for your needs. Some providers’ offerings, for example, relate to adding digital metrics to your known KOLs. Over the past decade our experience is that typically 30% of HCP DOLs are traditional KOLs, meaning there is a missed opportunity to build relationships with the other 70% of HCPs who are influential online.

In order to avoid disappointment, it is important to consider what you really want to achieve from your DOL identification in order to scope out a successful project brief and select the right vendor.

After attending this webinar you will be able to answer the following questions:

  • What is a Digital Opinion Leader?
  • What is the difference between digitally active KOLs and Digital Opinion Leaders?
  • What are the benefits of identifying a DOL?
  • What do you need to consider when scoping a DOL project?
  • Why would a DOL engage with you?

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