With the rise in providers offering Healthcare professional (HCP) Digital Opinion Leader (DOL) identification it can be difficult to determine the right vendor for your needs. Some providers’ offerings, for example, relate to adding digital metrics to your known KOLs. Over the past decade our experience is that typically 30% of HCP DOLs are traditional KOLs, meaning there is a missed opportunity to build relationships with the other 70% of HCPs who are influential online.
In order to avoid disappointment, it is important to consider what you really want to achieve from your DOL identification in order to scope out a successful project brief and select the right vendor.
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Digital Opinion Leader Activation
Overcoming the internal and external hurdles for effective DOL engagement
Digital Opinion Leader Engagement
Create engagement plans to build relationships with your most influential customers
Launch Excellence
Plan your launch in a way that resonates with your customers and their digital behaviours.
Congress Strategy
Build education and engagement strategies for your key events