On-demand Webinar:Oncology–understand the online HCP perspective

A better understanding of healthcare professionals (HCPs) supports your efforts to ultimately bring about lasting change in the lives of patients.

Learning from HCPs on social media adds significant value to your market research strategy and provides new, unique insights. With a vast and global network of active HCPs, oncology is one of the most discussed healthcare topics online.

We recently released a public study looking at pancreatic cancer specifically, in the US, to identify the needs and challenges of healthcare professionals in this therapy area, discovering what they think about existing treatments, how they anticipate new medicines, and what this could mean for manufacturers, customers, and patients.

In this webinar you will discover:

  • The scale of oncology-focused conversation happening online.
  • Oncologists’ conversations around pancreatic cancer and ASCO 2019.
  • How the digital behaviours we saw can direct your customer engagement.
  • How to identify and meet current unmet information needs.
  • How to engage and support HCP digital opinion leaders in this area.
  • How HCP views were shaped and shared over time.

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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.