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A better understanding of healthcare professionals (HCPs) supports your efforts to ultimately bring about lasting change in the lives of patients.
Learning from HCPs on social media adds significant value to your market research strategy and provides new, unique insights. With a vast and global network of active HCPs, oncology is one of the most discussed healthcare topics online.
We recently released a public study looking at pancreatic cancer specifically, in the US, to identify the needs and challenges of healthcare professionals in this therapy area, discovering what they think about existing treatments, how they anticipate new medicines, and what this could mean for manufacturers, customers, and patients.
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