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On-demand Webinar:Pharmaceutical competitive intelligence from digital HCP conversations

Pharmaceutical competitive intelligence helps you protect or grow your market through insights of your product and comparative products in your market. One method of achieving this is by receiving timely insights on HCP perceptions and behaviours.

The growth in healthcare professional (HCP) use of social media has enabled pharmaceutical companies to access another level of direct customer intelligence; the unprompted conversations of HCPs online. We see this data benefiting brand teams we support at a cross-functional level including those within competitor intelligence.

During the disruption of your market by new entrants direct customer intelligence can help you:

  • See what HCPs value about your product, and what their unmet needs are.
  • Understand how HCPs are reacting to data on comparative or competitive treatments, how they perceive the benefits of new entrants to the market and how they engage with competitor messaging.
  • Discover how you can add value beyond the treatment itself, to strengthen customer loyalty.

If your product is the disruptor to an existing market, you will have similar priorities but with an emphasis on growing market share by addressing currently-unmet customer needs.

This webinar will help you understand how pharmaceutical brands already proficient in this area are gathering competitor intelligence from studying the HCP discussion online and how they use these insights to inform their strategic decisions.

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