Webinar: Signals from ASCO

What Online HCP Conversations in Lung Cancer Tell Us About 2026

Wednesday 29 April 2026

3:00pm BST (London)

11:00am EDT (New York) 4:00pm CEST (Paris)

Each year at ASCO, new lung cancer data is presented with the potential to influence clinical practice, but its real impact depends on how oncologists interpret and discuss it.

In this session, we share what three years of HCP conversation reveals, and how those insights can help you prepare for ASCO 2026.

What you’ll learn

  • How HCP discussion builds before, during and after congress.
  • Which trials and data moments drive the most engagement.
  • The key themes shaping NSCLC conversation.
  • How oncologists interpret, question, and apply new evidence.
  • The Digital Opinion Leaders influencing peer understanding.

What this means for ASCO 2026

  • Early signals on the topics and debates likely to dominate.
  • How quickly opinions form and spread following new data.
  • What these insights mean for how pharma teams prepare for congress.
  • How to better align strategy with how HCPs are interpreting evidence.

Who should attend

  • Medical Affairs and Commercial teams preparing for ASCO.
  • Oncology teams, particularly in lung cancer.
  • Teams responsible for congress strategy, data communication, or launch readiness.

Why attend

If you focus only on what is presented at ASCO, you miss how it is understood.

This session gives you access to that insight, so you can plan with greater clarity and confidence.

 

CREATION Pinpoint® is the world’s largest healthcare professional database. It was the world’s first database of confirmed online HCPs. Use our powerful online conversation insights tool to track billions of HCP conversations worldwide in private and public social networks, so you can learn what your customers really think. 

 

Currently, we analyse:

3M+ HCP social media profiles

2B+ conversations

90M+ social media platforms and sites

 

With the ability to track a variety of HCP roles including doctors, nurses, pharmacists, and allied health roles to name a few, we can classify insights specific to HCP role type allowing you to differentiate between differing beliefs and tailor communications accordingly.

 

CREATION.co provides HCP insights in all therapy areas. Having been experts in this field for over 20 years, we have case studies and examples in almost all therapies.

 

CREATION.co provides HCP insights in any Language in the world. We use local market language specialists in all countries to ensure you are capturing the local nuance.

For knowledge engineering and search, all keywords are entered in their native language and English. This process is repeated for each region in which we operate, and keywords are translated by real people. For content translations (blog posts, tweets, etc) all translations are done by human translators, either from within our team or through third-party translation partners.

 

CREATION.co provides HCP insights in any Market in the world. Our powerful technology can track HCPs across the globe to provide you with insights from their online conversations in any market you choose. We can also identify which other countries are influencing the markets you are tracking, giving you a true picture of market dynamics.