CREATION.co

Webinar: The Advanced Guide to DOLs

Thursday 26 February 2026

3:00 pm BST (London)

10:00 am EDT (New York)
4:00 pm CEST (France)

Daniel Ghinn Founder & CEO

In this webinar we will use our 12 years of hands-on experience with Digital Opinion Leaders and pharmaceutical teams across the globe to share proven strategies to achieve measurable impact through your DOL engagement strategy. You will learn how to:

  • Develop more meaningful intelligence on your Digital Opinion Leaders.
  • Build authentic DOL engagement and activation tactics.
  • Track the impact of your DOL activation.
  • Work compliantly with DOLs.
  • Collaborate with DOLs at different stages in the drug lifecycle.

We will also share:

  • Best practice for working with DOLs at a global and country level.
  • DOL engagement: success stories.

This webinar is useful for pharmaceutical leaders who understand the concept of a DOL and are looking to advance their work in this space. If you are earlier on in your DOL journey you may want to start with our ‘Beginner’s Guide to DOLs webinar’.

About CREATION.co’s DOL expertise:

Digital Opinion Leader, or DOL, is a term first coined by CREATION.co in 2012. With the increase in HCPs collaborating on social media at the start of the 2010s the healthcare industry saw the rise of a new influential HCP – the Digital Opinion Leader. Since then, we have empowered pharma medical and commercial teams with our three-stage framework for identifying, engaging and activating DOLs. We know what works, and why – and we know what’s changing in the age of AI. Join us in this advanced webinar, where we will share our experience with you so that you too can achieve better, measurable outcomes through your DOL strategy.

 

Register here

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DOL Finder FAQs: Digital Opinion Leaders Working with CREATION.co

Each HCP is given a global rank based on their overall impact within the therapy area. This is a factor of their peer trust, their social reach, their overall volume of posts and their treatment interest. The HCP list can also be sorted by any of these factors.

Yes! While the standard implementation of DOL Finder comes with aggregated data, we have an optional verbatims bolt-on available for an additional fee.

Our Enterprise implementations of DOL Finder include unlimited custom integrations with third party platforms. Tell us about your needs and we’ll scope an integrated solution.

DOL Finder has fixed annual subscription fees. Review our DOL Finder price sheet for more information.

Brandwatch is an excellent platform for listening to the public social media voice.  DOL Finder uses our unique data source, CREATION Pinpoint, to isolate the voice of HCPs specifically so you can better understand the online HCP community. 

Veeva Link Key People is a great platform built for identifying Key Opinion Leaders and includes rich data on traditional offline metrics such as academic publications. While Veeva Link Key People does include links to social media content, DOL Finder is created with a digital-first approach, meaning we focus on all HCPs who are part of the online social media community. 

To learn more about how DOL Finder compares to traditional KOL mapping tools such as Veeva Links Key People or IQVIA Expert Ecosystem, read our article, Veeva Link Key People, IQVIA Expert Ecosystem or CREATION DOL Finder: which DOL insights platform to choose?

A standard license includes up to 40 seats, allowing access to DOL Finder for your wider team. If more seats are needed, there is a low fee per additional user.

Yes! The standard DOL Finder implementation comes with one year of rolling data. Additional data is available as an optional add-on feature. Please talk with us about your needs.  

 

We measure peer trust by analysing the interactions of an HCP with other HCPs within the conversation about a particular therapy area. For example, in the online HCP breast cancer conversation, if an HCP has been referenced (or mentioned) extensively by other HCPs and their own posts about breast cancer are often cited (or re-posted) by other HCPs, then we would score them high for peer trust.

Peer trust is an important component of an HCP’s overall online impact, and is a unique metric to CREATION.co, thanks to CREATION Pinpoint®, our global database of HCP social media profiles.