Webinar: The beginner’s guide to DOLs

An Introduction to Digital Opinion Leaders

When: On-Demand Webinar

Availability: Free for Life Sciences Companies

Register here

Mary Fletcher-Louis, COO and Head of Consulting, CREATION.co 

Mary Kangley, Health Insights Consultant, CREATION.co

Influential online healthcare professionals (HCPs) are changing the world of healthcare engagement. When a physician is trusted online, they can have a significant impact on the online perceptions of health stakeholders, medical practice, and ultimately on health outcomes across the globe.

Deciding how to identify, profile and engage Digital Opinion Leaders (DOLs) is a process as unique as your own goals. To avoid disappointment it is important to consider, from the start, what you really want to achieve and how DOLs could support those objectives.

CREATION.co has been tracking HCP digital behaviour for more than two decades. We track the country-specific and speciality-specific trends in the digital activities of your customers. Based on the online behaviours of healthcare professionals we have discovered indicators to identify and compare DOLs, including unique metrics showing digital peer-to-peer trust and engagement.

Distilled from the 100,000+ hours of research into the behaviours of online health stakeholders, this beginner’s guide to DOLs webinar will help you understand how a HCP Digital Opinion Leader is identified and inspire you with ways in which you can learn from and connect with them.

After watching this webinar you will be able to answer:

  • What is a Digital Opinion Leader?
  • How DOLs compare to other influencers in healthcare?
  • What the benefits are of identifying your DOL?
  • The metrics to create your HCP DOL selection criteria?
  • How and why to engage DOLs?
  • The similarities and differences to running a DOL vs KOL campaign?
  • Examples of HCP Digital Opinion Leaders?

This free on-demand webinar is useful for anyone in a pharmaceutical company who is new to the concept of a Digital Opinion Leader, who hasn’t yet piloted a DOL study or has struggled to identify the right DOLs.

If you have already worked on Digital Opinion Leader identification projects and are looking to engage and activate your DOLs, we have articles, white papers and webinars that look deeper into this topic.

Register here

Register here for this free-for-pharma webinar

Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.