When: On-Demand Webinar

Availability: Free for Life Sciences Companies

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Influential online healthcare professionals (HCPs) are changing the world of healthcare engagement. When a physician is trusted online, they can have a significant impact on the online perceptions of health stakeholders, medical practice, and ultimately on health outcomes across the globe.

Deciding how to identify, profile and engage Digital Opinion Leaders (DOLs) is a process as unique as your own goals. To avoid disappointment it is important to consider, from the start, what you really want to achieve and how DOLs could support those objectives.

CREATION.co has been tracking HCP digital behaviour for more than two decades. We track the country-specific and speciality-specific trends in the digital activities of your customers. Based on the online behaviours of healthcare professionals we have discovered indicators to identify and compare DOLs, including unique metrics showing digital peer-to-peer trust and engagement.

Distilled from the 100,000+ hours of research into the behaviours of online health stakeholders, this beginner’s guide to DOLs webinar will help you understand how a HCP Digital Opinion Leader is identified and inspire you with ways in which you can learn from and connect with them.