Webinar: The future of HCP intelligence

The way pharma teams understand healthcare professionals is changing.

Traditional market research, congress feedback, and internal insight processes often provide delayed, fragmented, and incomplete visibility into what HCPs are really thinking – particularly during periods of rapid change.

At the same time, healthcare professionals are continuously discussing:

• New data
• Treatment decisions
• Clinical uncertainty
• Competitor developments
• And emerging trends online

The challenge is turning that evolving conversation into intelligence teams can actually act on.

In this live webinar, CREATION.co will demonstrate how HCP Horizon and DOL Finder work together to help teams:

• Understand what HCPs are discussing
• Track how conversations and perspectives are changing
• Identify emerging themes and early signals
• Explore reaction to trials, launches, and congresses
• Understand which healthcare professionals are shaping digital influence and opinion

You will see how Medical Affairs, Marketing, Insights, Strategy, and Digital teams can move beyond static reports and fragmented signals toward a more continuous, connected view of HCP intelligence.

The session includes live platform demonstrations, practical use cases, and examples of how pharma organisations are beginning to rethink how they monitor, understand, and respond to the evolving digital voice of healthcare professionals.