Webinar: Why you need HCP social media intelligence to launch a blockbuster drug

Launching a blockbuster drug has the potential to impact patients in a transformative way and have a big financial impact on a pharmaceutical company. Having supported the launch of many successful blockbuster drugs, we wanted to share how HCP social media intelligence, including Digital Opinion Leader collaboration, can maximise your chances of meeting these goals. 

When launching a product with ‘blockbuster’ potential there is an even greater need to understand your HCPs, their opinions, needs, digital preferences, influence, sentiment towards your drug etc, as well as a deep understanding of the landscape being launched into.

On this pharma-only webinar, you will discover:

  • Successful launch stories using HCP social media intelligence.
  • Case study: How HCP social media insights could have helped a failed blockbuster succeed.
  • The impact of DOL collaboration on launch success.
  • Social media tracking: the importance of course correcting your drug launch.
  • CREATION.co’s key recommendations for launching a blockbuster.

This session is essential for all pharma colleagues interested in drug launch success.

Register today

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FAQs

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.