HCP ‘Digital Opinion Leaders’ (DOLs) are driving health policy decisions, defining the views of their online peers, and maybe shaping your brand well before your product has launched.
At CREATION.co, we’ve led the way in using data science to identify and profile healthcare professional Digital Opinion Leaders since we first introduced the concept in 2012.
Deciding how to identify, profile and engage DOLs is a process as unique as your own goals. So we work with you to define what’s most important in your particular DOL identification and profiling exercise.
Download this white paper to discover 10 helpful questions when considering your DOLs and how we use CREATION Pinpoint® to uniquely answer them, driving success in your Digital Opinion Leader strategy.