Harnessing HCP social media intelligence for blockbuster drug launches

CREATION.co has supported the launch of many successful blockbuster drugs with HCP social media intelligence. In this whitepaper we use our experience to share case studies of both failed and successful drug launches and to explore the role of real time social media insights in optimising a drug launch.

Using CREATION Pinpoint, the world’s largest and most comprehensive platform for distilling insights from HCP conversations on social media, we identify how failed blockbuster launches could have benefited from a better understanding of the opinions, concerns and recommendations of their HCPs expressed online. In this whitepaper we explore:

The failed blockbusters Aduhelm in Alzheimer’s Disease and Zulresso in Postpartum Depression.

Successful blockbuster launches in oncology and vaccines.

How to utilise HCP social media insights to support blockbusters from pre to post launch.

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Each HCP is given a global rank based on their overall impact within the therapy area. This is a factor of their peer trust, their social reach, their overall volume of posts and their treatment interest. The HCP list can also be sorted by any of these factors.

Yes! We rank every HCP in the online conversation within a particular therapy area, so while the highest-ranked HCPs are those with the greatest impact, DOL Finder illustrates many indicators that will provide clues about a less impactful HCP’s potential as an emerging DOL, such as the growth in their activity and engagement over time.

Yes! While the standard implementation of DOL Finder comes with aggregated data, we have an optional verbatims bolt-on available for an additional fee.

Our Enterprise implementations of DOL Finder include unlimited custom integrations with third party platforms. Tell us about your needs and we’ll scope an integrated solution.

DOL Finder has fixed annual subscription fees. Review our DOL Finder price sheet for more information.

Brandwatch is an excellent platform for listening to the public social media voice. DOL Finder uses our unique data source, CREATION Pinpoint, to isolate the voice of HCPs specifically so you can better understand the online HCP community.

Veeva Link Key People is a great platform built for identifying Key Opinion Leaders and includes rich data on traditional offline metrics such as academic publications. While Veeva Link Key People does include links to social media content, DOL Finder is created with a digital-first approach, meaning we focus on all HCPs who are part of the online social media community.

To learn more about how DOL Finder compares to traditional KOL mapping tools such as Veeva Links Key People or IQVIA Expert Ecosystem, read our article, Veeva Link Key People, IQVIA Expert Ecosystem or CREATION DOL Finder: which DOL insights platform to choose?

A standard license includes up to 40 seats, allowing access to DOL Finder for your wider team. If more seats are needed, there is a low fee per additional user.

Yes! The standard DOL Finder implementation comes with one year of rolling data. Additional data is available as an optional add-on feature. Please talk with us about your needs.

We measure peer trust by analysing the interactions of an HCP with other HCPs within the conversation about a particular therapy area. For example, in the online HCP breast cancer conversation, if an HCP has been referenced (or mentioned) extensively by other HCPs and their own posts about breast cancer are often cited (or re-posted) by other HCPs, then we would score them high for peer trust.

Peer trust is an important component of an HCP’s overall online impact, and is a unique metric to CREATION.co, thanks to CREATION Pinpoint®, our global database of HCP social media profiles.