The role of HCP social media intelligence in successful drug launches.

Harnessing HCP social media intelligence for blockbuster drug launches

CREATION.co has supported the launch of many successful blockbuster drugs with HCP social media intelligence. In this whitepaper we use our experience to share case studies of both failed and successful drug launches and to explore the role of real time social media insights in optimising a drug launch.

Using CREATION Pinpoint, the world’s largest and most comprehensive platform for distilling insights from HCP conversations on social media, we identify how failed blockbuster launches could have benefited from a better understanding of the opinions, concerns and recommendations of their HCPs expressed online. In this whitepaper we explore:

  • The failed blockbusters Aduhelm in Alzheimer’s Disease and Zulresso in Postpartum Depression.
  • Successful blockbuster launches in oncology and vaccines.
  • How to utilise HCP social media insights to support blockbusters from pre to post launch.

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