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White Paper: The Digital ATU

Tracking the real-time needs and views of HCPs

The nature of the ‘digital customer’, and their use of social media as a network for sharing and learning, has changed the way pharma market research is undertaken forever. Considering the level to which HCPs are talking about products and related themes online, we developed, in partnership with our clients, the Digital ATU.

The way pharmaceutical companies’ customers have been educating themselves, interacting with peers and the industry, and practicing medicine has been changing dramatically.

Directly download this white paper to discover:

– How doctors talk about products on social media.

– The limitations of the traditional ATU.

– What the tracking service offers.

– How it is already helping healthcare clients.