What Do HCPs Think the Future of Oncology Treatment Looks Like?

At CREATION.co, we believe that better listening leads to better health, and nowhere is this more critical than in the field of oncology. According to the World Health Organisation, cancer caused nearly 10 million deaths in 2022, accounting for almost one in six deaths globally. With such a significant impact, understanding the future of oncology treatment is essential.

In our latest whitepaper, “What do HCPs think the future of oncology treatment looks like?”, we explore the insights and opinions of online healthcare professionals (eHCPs) across Europe. These experts are at the forefront of sharing the latest trials, data releases, and their clinical experiences. This whitepaper comprehensively analyses their conversations, focusing on six emerging cancer treatments.

  • Immunotherapies
  • Targeted Treatments
  • CAR-T Cell Therapies
  • Antibody-Drug Conjugates
  • Vaccines for Cancer
  • Radiopharmaceutical Therapies

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CREATION Pinpoint® is the world’s largest healthcare professional database. It was the world’s first database of confirmed online HCPs. Use our powerful online conversation insights tool to track billions of HCP conversations worldwide in private and public social networks, so you can learn what your customers really think. 


Currently, we analyse:

3M+ HCP social media profiles

2B+ conversations

90M+ social media platforms and sites


With the ability to track a variety of HCP roles including doctors, nurses, pharmacists, and allied health roles to name a few, we can classify insights specific to HCP role type allowing you to differentiate between differing beliefs and tailor communications accordingly.


CREATION.co provides HCP insights in all therapy areas. Having been experts in this field for over 20 years, we have case studies and examples in almost all therapies.


CREATION.co provides HCP insights in any Language in the world. We use local market language specialists in all countries to ensure you are capturing the local nuance.

For knowledge engineering and search, all keywords are entered in their native language and English. This process is repeated for each region in which we operate, and keywords are translated by real people. For content translations (blog posts, tweets, etc) all translations are done by human translators, either from within our team or through third-party translation partners.


CREATION.co provides HCP insights in any Market in the world. Our powerful technology can track HCPs across the globe to provide you with insights from their online conversations in any market you choose. We can also identify which other countries are influencing the markets you are tracking, giving you a true picture of market dynamics.