Our Story

CREATION.co provides insights-led health strategy to inform planning, communications and policymaking among some of the world’s largest healthcare companies, government organisations and non-governmental organisations (NGOs).

Created in 1998, CREATION.co has worked with almost all of the world’s leading pharmaceutical companies and we are proud that many of these remain to be our existing clients today.

This is made possible through CREATION Pinpoint^®, the world’s largest artificial intelligence (AI)-powered global database of more than 3 million healthcare professionals’ social media profiles, analysing the collective intelligence of almost 2 billion social media posts by professionals on the front lines of healthcare.

Alongside our own database, we are able to analyse data from other sources that, when packaged together, creates a truly valuable view of healthcare professionals’ (HCPs’) opinions, concerns and behaviours across the globe.

In 2012 we launched the term Digital Opinion Leader (DOL), and we have been leading this area of HCP insight expertise ever since. The CREATION.co team continue to be the go-to experts for bespoke and creative solutions using insight-led health strategy.

We pride ourselves on delivering business solutions. What we do is not just about data lists and presentations; we deliver actionable insights to achieve business objectives.

From our global offices in Maidstone (UK) and New York (US) we love to meet with clients and those interested in our work, and to connect with others who share our vision and values.

If you would like to find out more about us or would like to speak to us about a specific challenge you are facing, please do get in touch.

Our Vision & Values

Through our work in the healthcare sector, we will bring positive change to systems that affect nations’ development and people’s lives, whether in health, education, government, or finance.

We choose to work with clients that do, or have the potential to, positively influence national and global systems.

By choosing to work with us, WE WILL:

Help you (our clients) to solve the challenges you face corporately and as individuals, to build and strengthen systems and personal relationships, so that you can succeed in making a positive difference
Strive to keep our relationships – with each other and our external stakeholders – strong and constructive
Look for good and celebrate it
Produce excellent work and constantly seek to learn and improve

As a company we give 51% of our retained profits away, both through financial donations and ‘in kind’ work, to support organisations and individuals who are doing good work aligned with our vision.

CREATION.co’s values are represented by three words: LOVE. SERVICE. EXCELLENCE.

These values form our core and are at work within each of us, both individually and as a team. They are what we as the CREATION.co family live by and as such, this is what we expect you to experience when working with us.

Our team is made up of award winning analysts, healthcare strategy specialists, technological innovators and more

With a background working in IT systems administration, and leveraging a 1st Class degree in Digital Technologies, Aman uses his technical skills to apply a systematic approach to gather data and analyse insights.

Aman loves to Speedcube. While he can currently solve a Rubik’s Cube in around 2...

Aman Jandu

Associate Consultant

Bernard has worked in the NHS for nearly 15 years, culminating in a national role as Head of Data Management at NHS England/HEE. Additionally, Bernard worked at Accenture as Consulting Manager leading several large projects across a variety of public sector organisations. Bernard holds a doctoral...

Bernard Groen

Senior Director - Product & Intelligence

Dionne is a marketing executive at CREATION.co with a solid background in social media marketing. She holds a degree in Psychology, which she blends with her artistic talents to craft thoughtful and engaging campaigns. Known for her creative approach and strategic mindset, Dionne is passionate ab...

Dionne Anane

Marketing Executive

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.

Daniel Ghinn

Founder & CEO

After attaining a 1st class degree in Theology from Durham University, Jessica returned to Kent to join the graduate programme here at CREATION.co. She uses her research and analytical skills to inform health strategy and serve clients.

Outside of work, Jessica loves to travel and visit histor...

Jessica Fernandes

Senior Research Analyst

Joanna co-founded CREATION. As Chief Operating Officer she oversees the company’s systems and plays a vital leadership role that has enabled the business to grow and thrive for nearly two decades.

Joanna Ghinn

Founder & COO

Katie has a background working within health organisations and continues to champion the work we do at CREATION.co amongst our current and future clients.

When not at work Katie enjoys being a mother to her two little girls, a dog, a cat, and a tortoise.

Katie Kennedy

Head of Client Learning and Support

Lucas studied Computer Science Engineering at Pontificia Universidad Católica in Chile before gaining experience as both a maths and English teacher, and later as a Media Service Technician. Now at CREATION, he works as an Associate Product Engineer, helping to implement and develop the infrastru...

Lucas Tapia

Product Operations Engineer

Sam has rich experience across many forms of media - digital and physical. He supports the marketing team through production of high quality assets, web design, and creatives for campaigns. He makes sure marketing channels are aligned and on brand, and uses his experience to ensure CREATION.co's ...

Samuel Ghinn

Senior Marketing Specialist - Creative and Advertising

Tara has worked across a variety of industries including market research, not-for-profit organisations, and healthcare. With over 11 years of client-facing experience, she is passionate about building strong relationships and working closely with people both internally and externally. At CREATION...

Tara Long

Client Success Manager

About us

Our Story

Our Vision & Values