Healthcare professional (HCP) competitive intelligence allows you to gather analysis from HCPs’ online discussions about you and your competitors to generate unique commercial insights. CREATION.co’s expertise in this area can be invaluable in informing your strategic decisions.
In order to protect or grow your market share, it is vital to understand your customers’ opinions and needs relating to your products and competitor products. HCP competitive intelligence research will also keep you updated with how HCPs are engaging in competitors’ activity and messaging.
Establish a true understanding of your corporate and product brand reputation among HCPs and how this changes with market disruptions, such as a competitor product launch or a policy decision for a competitor.
Our expertise analyse what HCPs are asking or saying about you and your competitors and how they respond to messaging provides you with valuable insights that will inform your communication planning and measure market effectiveness.
