HCPs are collaborating in open and closed online networks and through their conversation develop and influence opinions in these forums. These digital spaces can also be a place for you to gather intelligence, and to influence opinion.
At CREATION.co, one thing that our clients consistently tell us is that when they finally arrive at product launch, the level of activity skyrockets, and rollout can become quite frantic. So developing an understanding of your customers as early as possible will help you to pre-empt and even mitigate that.
There are three phases when thinking about effectively bringing your product to market – pre-launch, launch year, and post-launch. This journey will take place over a number of years. The very beginning of a product’s lifecycle is arguably the most critical for your product and the area where the greatest opportunity for success usually sits.
To learn more, read our article about Pre-launch planning & DSLs – the new ways to create launch excellence in Pharma