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On-demand Webinar: Digital Opinion Leaders are the New Key Opinion Leaders​

Influential online healthcare professionals are changing the world of healthcare engagement.

HCP ‘Digital Opinion Leaders’ (DOLs) are driving health policy decisions, defining the views of their online peers, and may be shaping your brand well before your product launches.

In this webinar, we will demonstrate the impact that Digital Opinion Leaders are having, and prove that DOLs really are the new KOLs (Key Opinion Leaders).

You will discover how:

  • Opinion leadership has changed
  •  HCPs create online influencers and become DOLs
  • To activate and collaborate with DOLs.

 

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