Updated August 1, 2024.
CREATION.co’s Privacy Policy describes how CREATION.co collects, uses, and shares your personal data.
This Privacy Policy applies to CREATION.co’s business and services including the CREATION.co website, the CREATION Pinpoint service, the CREATION Pinpoint for Healthcare Professionals app, and CREATION Knowledge eJournal.
CREATION.co is the trading name of Creation Interactive Limited, a company registered in England and Wales, number 3543711 with a registered office at Raigersfeld, Ashford Road, Maidstone ME14 4AE and trading as CREATION.co.
At CREATION.co we love connecting with and understanding people – whether that’s our current and future staff, service providers and customers, or the healthcare professionals (HCPs) that we observe online and who we serve with our tools. This means that we process a range of personal information on a day-to-day basis.
Our Privacy Policy is based on the requirements of UK and international law including as stipulated in The Data Protection Act 2018, which is the UK’s implementation of the General Data Protection Regulation (GDPR).
We treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by CREATION.co as “personal data,” no matter where the individual lives. This means that data that directly identifies you, such as your name, as well as data that can reasonably be used to identify you, is personal data. We consider aggregated data to be non‑personal data for the purposes of this Privacy Policy.
We are committed to ensuring your personal data is secure, and we enforce privacy safeguards throughout the company, including communicating our privacy and security guidelines to all our team members.
We respect your rights to access, rectify, erase, restrict or object to the processing of your personal data. Where we have requested your consent to the processing of your personal data by CREATION.co, we respect your right to withdraw your consent at any time.
You also have the right to complain to the applicable supervisory authority.
There may be situations where we cannot grant your request, such as if you ask us to delete certain data that CREATION.co is legally required to keep in order to comply with law, such as records of transactions. We may also decline to grant a request where doing so would jeopardise the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable.
Wherever you have given us consent to use your personal data, you may withdraw consent, or “opt-out”, at any time.
You may opt-out of data collection and processing using any of the following means:
When you opt-out, we will delete and stop processing any data that we had relied on your consent for processing.
Our principal place of business is at Maidstone House, King Street, Maidstone, ME15 6JQ.
You can contact us about your data privacy:
Our Data Protection Officer is Joanna Ghinn, who can be reached by email at [email protected], or at the business address above.
The data we collect from you depends on your role in our relationship, and the services or interactions we have with each other.
You are not required to provide the personal data that we request. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.
If you are a healthcare professional, we may collect a variety of information from you.
When you create an account on the CREATION Pinpoint for Healthcare Professionals app, we may collect information including:
If you are a healthcare professional who posts content on public social media channels, we may collect information about your social media activity that is made available via the platforms on which you post content, including:
We may also process information about you that is available in the public domain (for example, if you are identified as working at a particular organisation on that organisation’s official website, or if you are an author of a published article).
If you are a healthcare professional or scientist who takes part with CREATION.co in collaborative content production, for example as a guest on our podcast, we may collect information about your name, role, professional experience and viewpoints, which you share with us during a podcast recording.
If you are not a healthcare professional, but you use public social media, we may collect information about you from the platforms on which you post content, in order to learn about your interests or to ascertain whether you are a healthcare professional. Information we may collect includes:
If you are a current client of CREATION.co or if you work in a sector served by CREATION.co, such as the healthcare sector or other sectors which may be served by us now or in the future, we may collect information including:
If you are a current service provider to CREATION.co or if you provide a service that may be of interest to CREATION.co now or in the future, we may collect information including:
If you have contacted us about a future role in our team, we may collect information including:
If you have been named by a current or prospective member of our team, either as next-of-kin, emergency contact, or as a reference, we may collect information including:
CREATION.co uses personal data to deliver our services, to provide you with access to our tools, to communicate with you and to comply with legal requirements. We may also use personal data for other purposes with your consent.
We use your personal data only when we have a valid legal basis to do so. The specific legal basis depends on our relationship with you, and the data we collect.
For all personal data, depending on the circumstances, the legal basis may be that we have your consent; that we need to process the data for the purpose of a contract; to comply with the law; or for CREATION.co’s legitimate interests, unless there is a good reason to protect your personal data which overrides those legitimate interests.
If and when we process special category data, which may include data that relates to racial or ethnic origin, political opinion, religious or philosophical belief, or data concerning health, we will only process this data when we have an additional legal basis to do so. Depending on the circumstances, this may be that we have explicit consent; for the purposes of employing you in our team; to protect your vital interests; to handle or respond to legal claims of judicial acts; or that the data has been manifestly made public by the data subject.
If you are a healthcare professional, our legal basis for using your personal data is for CREATION.co’s legitimate interests, which are to develop insights based on content you have made public.
When you create an account on the CREATION Pinpoint for Healthcare Professionals app or when you collaborate with us such as in the development or recording of content, you may share additional personal data with us which we will process on the legal basis of having your consent to do so.
If you are not a healthcare professional, but you use public social media, our legal basis for using your personal data is for CREATION.co’s legitimate interests, which are to develop insights based on content you have made public.
If you are a current client of CREATION.co or if you work in a sector served by CREATION.co, such as the healthcare sector or other sectors which may be served by us now or in the future, our legal basis for using your personal data will usually be for CREATION.co’s legitimate interests, and may in addition be that you have your consent.
If you are a current service provider to CREATION.co or if you provide a service that may be of interest to CREATION.co now or in the future, our legal basis for using your personal data will be for CREATION.co’s legitimate interests.
If you have contacted us about a future role in our team, our legal basis is that we have your consent, or that we need to process the data for the purpose of a contract, to comply with the law, or for CREATION.co’s legitimate interests.
CREATION.co retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy, or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law and for the purposes for which it was collected.
How CREATION.co may share personal data depends on your role in our relationship, and the services or interactions we have with each other.
If you are a healthcare professional, we may share your personal data by including it in content we publish, such as your name and a social media post you have already made public. We may also share your personal data with service providers who act on our behalf, and our clients.
When you create an account on the CREATION Pinpoint for Healthcare Professionals app, we may share personal information you have provided to us with other users of the app.
If you are not a healthcare professional, but you use public social media, we may share your personal data by including it in content we publish, such as your name and a social media post you have already made public. We may also share your personal data with service providers who act on our behalf, and our clients.
If you are a current or past client of CREATION.co or if you work in a sector served by CREATION.co, such as the healthcare sector or other sectors which may be served by us now or in the future, we may share your personal data with our partners, or service providers who act on our behalf.
If you are a current or past service provider to CREATION.co, we may share your personal data with other service providers who act on our behalf.
If you have contacted us about a future role in our team, we may share your personal data with service providers who act on our behalf.
At CREATION.co we are committed to protecting the security of the personal data we collect, store and process.
Our systems, processes and policies undergo rigorous assessment for data security protection and compliance. CREATION.co complies with Cyber Essentials Plus, a UK government-backed, industry-supported standard to help organisations protect against online threats. The standard includes a series of internal and external vulnerability tests including penetration testing.
Our data security policies and procedures ensure data security by covering areas including physical environment security, protection from malware, data encryption, secure backup, device retirement, controls on removable media, a clean desk policy, mobile device control and a policy on use of generative AI principles.
All data is stored encrypted in a secure environment, protected from malware, with access controls and fire protection.
CREATION.co serves people in many different countries. To make this possible, we may transfer personal data between countries. We comply with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be.
We may transfer personal data between the United Kingdom and nations within the European Union, and to other nations if the nation falls within UK “adequacy regulations” or if, having carried out a risk assessment, we are satisfied that the protections under GDPR will not be undermined
CREATION.co’s websites, online services, apps and advertisements may use “cookies” to help us to better understand how you use our services and to improve your experience.
The types of cookies we use, how we use them and the options you have for managing cookie use, including how to opt out, are explained in our cookie policy.
If you have questions about data privacy, please get in touch.
