Privacy Policy

At CREATION we love connecting with and understanding people – whether that’s our contacts, customers, or the healthcare professionals that we observe online. This means that we process a whole range of basic personal information on a day to day basis.


Are you a client, or do you receive insights and information updates from us?

Like all companies, we store and process information about our existing customers, and we also have many contacts in the healthcare industry who have signed up to receive our insights via the CREATION Knowledge eJournal and other similar resources.

We follow guidance provided by the UK Information Commissioner’s Office (ICO) when processing your contact information, only using your contact details as you would reasonably expect. CREATION does not share your information with any third parties. We have robust policies and processes in place to ensure that your data is protected and well managed.

We uphold your rights under the 1998 Data Protection Act and the 2016 General Data Protection Regulations. To find out more about the data that we hold about you, (or to submit a ‘subject access request’) please contact us at


Are you a healthcare professional?

Our bread and butter is understanding how healthcare professionals (HCPs) like yourself collaborate online. We are experts in what HCPs are saying on public social media about therapies, products, policy and market access – to read some of our recent research, visit CREATION Knowledge.


What information do we process?

In order to identify an HCP,  we hold a very basic record of the individual’s public online profile (name, screen name, location, language, description). Using CREATION’s proprietary technology, with subsequent human review, we confirm whether someone is or is not an HCP.

In addition to this, we may process information that you have made available through your online profile, or which is readily available in the public domain (for example, if you are identified as working at a particular organisation on that organisation’s official website). Our team of analysts only study information that you have posted or that is available on public platforms.


How do we use your information?

Our team of research analysts observe online public conservations to gain insights into HCP views and opinions. For example, we may analyse HCP opinion about established or innovative products, or look to understand HCP concerns about a specific policy or market access issue. We may also monitor popular hashtags, conferences and collaborations.


Who do we share your information with?

CREATION works with a range of clients in the healthcare sector, including academic institutions, pharmaceutical companies and public health organisations. Although we generally present insights about trends in an aggregate form, we may also share details of  your public online activity.


How can I find out more?

We uphold your rights under the 1998 Data Protection Act and the 2016 General Data Protection Regulations. If you have a public social media account that you use in a professional capacity, and would like to find out whether you are included in our database of online healthcare professionals, or to find out more about CREATION’s approach to data protection and data management, or to submit a ‘subject access request’, please contact