What are you searching for?

Media Mentions

2022 - Health Europa "Medical misinformation: What can be done to tackle fake health news ?"

“Research has shown the inescapable influence of social media and the need for a coordinated governmental response to combat fake health news.It’s also shown that doctors and other medical professionals are pioneers and well ahead of governments and health bodies in the fight against medical misinformation, including around COVID-19.”

2021 - Diabetes Times "Top EASD 2021 online conversations revealed"

“New analysis of healthcare professionals’ social media posts during this year’s European Association for the Study of Diabetes congress has unveiled the key takeaways relating both to diabetes discussion and the event itself.”

2021 - Nursing Times "Exclusive: Nurse pay ‘most discussed’ issue on social media by health workforce"

“The government’s decision to initially recommend a 1% pay award for nurses was the most discussed NHS policy issue among health professionals on social media over a year-long period, it has been revealed.”

2021 - European Pharmaceutical Review "Social media is transforming our understanding of drug safety"

“Daniel Ghinn of CREATION.co discusses the growing role social media analysis is playing in helping to provide pharmaceutical companies and health regulators with real-world evidence on drug safety.”

2021 - From TechRound "AI-Driven Social Media Analysis Reveals How Medics Changed Their Minds On COVID-19 Vaccine Mixing"

“Using CREATION Pinpoint®, the world’s only AI-powered and human verified global database of more than 3 million healthcare professionals’ social media profiles, Daniel Ghinn, Founder & CEO of CREATION.co reveals how social media and big data analysis is revolutionising our understanding of modern medicine.”

2021 - Diabetes Times "Leading diabetes social media influencers revealed"

“New research has identified the most active social media users who participate in the UK’s online diabetes debate.

From healthcare professionals to people with the condition, new analysis has disclosed the top ten individuals who have published the most diabetes related posts.”

2021 - From FE News "FE exam results triggered flashpoint in 2020 pandemic mental health crisis, Creation.co study shows"

“A new study reveals the 2020 FE and Secondary exam results season combined with the start of the new academic year triggered a flashpoint of concern among doctors and other healthcare professionals (HCPs) regarding mental health among young people and the prescription of antidepressants during the pandemic.”

2021 - From Comment Central "World Mental Health Day: Pandemic Mental Health Crisis Flashpoints Revealed"

“The rise in rates of depression and the devastating toll Coronavirus and lockdown had on the nation’s mental health is well documented. The ONS estimates rates doubled from 2019 to 2020. But, for the first time, a new study by specialist digital healthcare insights and consulting firm, CREATION.co, offers us greater understanding of the drivers behind the rise in rates of mental illness.”

2021 - From FE News "World Mental Health Day 2021 – Exam results triggered flashpoints in pandemic mental health crisis, study shows"

“A new study reveals key flashpoints of concern among doctors and other healthcare professionals (HCPs) regarding public mental health and the prescription of antidepressants during the pandemic.”

Pharma Voice logo

From PharmaVoice Innovation issue 2015

“…until Creation Pinpoint, it was impossible to isolate the views of healthcare professionals, whose conversations make up less than 5% of health-related conversations in public social media, from the noise of the public voice…

…within the first six months after its launch, 20 pharmaceutical brands had signed on to use Creation Pinpoint, and by the end of 2014, 60% of the world’s largest pharmaceutical companies were using the service”.

Scrip - Informa Pharma Intelligence banner

From SCRIP Intelligence article “Who’s Afraid Of A Tweet And A Pin?”

“Creation Healthcare filters social media content and zones in on what HCPs are saying about a specific therapeutic area. Ghinn tells Scrip that Creation Healthcare is currently is working with six of the top ten pharma companies and 20 of the top 50.”

“The idea of a Key Opinion Leader (KOL) can be used both online and in social media, but the problem is that companies don’t always know who their Digital Opinion Leader (DOL) is. DOLs are the people talking online about the pharma company but sometimes there is no direct relationship between the company and the DOL. Creation’s technology helps companies to establish who their DOLs are.”

Linked article behind SCRIP account login.

2022 - From Comment Central "World Asthma Day 2022: Environmental impact of respiratory care is key issue"

Commenting on the research, CREATION.co insights data analyst Mark Sullivan said: “Our latest research offers a variety of insights surrounding World Asthma Day 2022. It demonstrates how healthcare professionals and patients themselves are becoming increasingly aware of the environmental implications of different treatment methods and, where possible, ways to mitigate any detrimental effects.”

2022 - From News Medical Life Sciences "Research suggests Twitter as a powerful tool to drive awareness about pancreatic cancer"

Commenting on the findings, lead author of the report and Associate Director of Insight at CREATION.co, Jamie Doggett, said:

“The findings of this study are positive and significant. They indicate a high level of social media engagement in the pancreatic cancer conversation on Twitter among clinicians, patients, and the public. Healthcare professionals and advocacy groups can leverage this social media engagement to raise awareness and gain valuable feedback to create an ongoing loop.”

2022 - From Sickle cell society "New research reveals healthcare professionals are critical of health inequities in early diagnosis and treatment of sickle cell disorder"

Commenting on the findings, Francesca Gan, Research Associate at Creation Healthcare who led the research, commented:

“Our research makes clear that HCPs within the sickle cell therapy area are widely concerned with the issue of health inequity being faced by those of African or Caribbean descent across the world…With emerging therapies and louder HCP voices speaking out, there is hope that inequity within SCD will cease, and black minorities will receive the treatment deserved in this prevalent therapy area. Creation Healthcare has and will continue to monitor these conversations for the latest in what HCPs think about health equity.”

2022 - Health Europa "Social media – a powerful tool for elevating pancreatic cancer awareness"

” The research was pioneered by UK-based specialist digital insights consultancy, Creation Healthcare, working in collaboration with advocacy group Let’s Win! Pancreatic Cancer and leading medical professionals. The findings form part of a collaborative study published in March 2022 in the Journal of Medical Internet Research, a specialist digital health and open science journal.”

Latest Press Releases