Latest press mentions
29.11.2021 | PRESS
AI-Driven Social Media Analysis Reveals How Medics Changed Their Minds On COVID-19 Vaccine Mixing
Social media is transforming how we interpret and understand modern medicine.
23.11.2021 | PRESS
The Healthcare Community is Leading the Argument for Climate Action
CREATION.co is proud to be working in partnership with GSK, a principal partner at COP26...
17.09.2021 | PRESS
CREATION.co win Gold with Frontline.Live at 2021 PM Society Awards
CREATION.co win Gold with Frontline.Live at 2021 PM Society Awards
24.11.2020 | PRESS
Two New Senior Roles at HCP Insight Specialist Agency
CREATION.co win Gold with Frontline.Live at 2021 PM Society Awards
17.10.2018 | PRESS
Health Insights Consultancy CREATION Shortlisted Among UK’s Most Innovative SME Exporters
CREATION, the Health Insights Consultancy founded in Maidstone, UK
14.08.2015 | PRESS
Creation Pinpoint awarded PharmaVOICE “Celebrating Innovation”
Creation Pinpoint awarded PharmaVOICE “Celebrating Innovation”
19.02.2015 | PRESS
US Physicians Show Support For Patient Focused Healthcare Model
US Physicians Show Support For Patient Focused Healthcare Model
11.02.2015 | PRESS
Doctors Outraged by NICE Draft Guidance on Drug Treatments for Type 2 Diabetes, Online Study Shows
Doctors Outraged by NICE Draft Guidance on Drug Treatments for Type 2 Diabetes, Online Study
03.10.2014 | PRESS
Ebola – Study Shows How Doctors Take to Twitter During Health Emergency
Ebola – Study Shows How Doctors Take to Twitter During Health Emergency
From PharmaVoice Innovation issue 2015
“…until Creation Pinpoint, it was impossible to isolate the views of healthcare professionals, whose conversations make up less than 5% of health-related conversations in public social media, from the noise of the public voice…
…within the first six months after its launch, 20 pharmaceutical brands had signed on to use Creation Pinpoint, and by the end of 2014, 60% of the world’s largest pharmaceutical companies were using the service”.
From SCRIP Intelligence article “Who’s Afraid Of A Tweet And A Pin?”
“Creation Healthcare filters social media content and zones in on what HCPs are saying about a specific therapeutic area. Ghinn tells Scrip that Creation Healthcare is currently is working with six of the top ten pharma companies and 20 of the top 50.”
“The idea of a Key Opinion Leader (KOL) can be used both online and in social media, but the problem is that companies don’t always know who their Digital Opinion Leader (DOL) is. DOLs are the people talking online about the pharma company but sometimes there is no direct relationship between the company and the DOL. Creation’s technology helps companies to establish who their DOLs are.”
Linked article behind SCRIP account login.