We love to work with the media to surface data on what healthcare professionals say online.

Medical studies from as early as the 1960s have documented psilocybin’s potentially negative effects — typically “bad trips” (ie, experiences of fear or dysphoria).

However, an increasing amount of research has explored its use to treat drug dependence, anxiety or mood disorders. In some cases, psychedelic drugs such as psilocybin have been deemed less harmful than alcohol or tobacco.

An analysis of social media posts by CREATION.co revealed health care professionals in various specialties engaging in the online conversation about psilocybin, particularly with regard to studies

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Research produced by digital insights company Creation Healthcare also found that Debs was able to engage millions of people through her toughest moments.

Spokeswoman  Mary Kangley said: “The enormous impact that Dame Deborah James has had, is clear. Ever since she was first diagnosed, her advocacy and awareness mission hasn’t just touched those suffering from cancer and their loved ones.

“It’s also resonated with the countless doctors, nurses and other healthcare professionals treating cancer day in and day out.”

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The potential for ctDNA-guided management to reduce adjuvant chemotherapy by half without compromising recurrence-free survival sparked interest on social media after a presentation at the ASCO Annual Meeting.

Fresh off a presentation by Jeanne Tie, MD, MBChB, FRACP, on the DYNAMIC trial, Healio and Creation Healthcare, a digital insights company, analyzed health care provider sentiments on the results.

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Commenting on the research, CREATION.co insights data analyst Mark Sullivan said: “Our latest research offers a variety of insights surrounding World Asthma Day 2022. It demonstrates how healthcare professionals and patients themselves are becoming increasingly aware of the environmental implications of different treatment methods and, where possible, ways to mitigate any detrimental effects.”

Commenting on the findings, Francesca Gan, Research Associate at Creation Healthcare who led the research, commented:

“Our research makes clear that HCPs within the sickle cell therapy area are widely concerned with the issue of health inequity being faced by those of African or Caribbean descent across the world…With emerging therapies and louder HCP voices speaking out, there is hope that inequity within SCD will cease, and black minorities will receive the treatment deserved in this prevalent therapy area. Creation Healthcare has and will continue to monitor these conversations for the latest in what HCPs think about health equity.”

“Daniel Ghinn of CREATION.co discusses the growing role social media analysis is playing in helping to provide pharmaceutical companies and health regulators with real-world evidence on drug safety.”

“New research has identified the most active social media users who participate in the UK’s online diabetes debate.

From healthcare professionals to people with the condition, new analysis has disclosed the top ten individuals who have published the most diabetes related posts.”

“The rise in rates of depression and the devastating toll Coronavirus and lockdown had on the nation’s mental health is well documented. The ONS estimates rates doubled from 2019 to 2020. But, for the first time, a new study by specialist digital healthcare insights and consulting firm, CREATION.co, offers us greater understanding of the drivers behind the rise in rates of mental illness.”

“…until Creation Pinpoint, it was impossible to isolate the views of healthcare professionals, whose conversations make up less than 5% of health-related conversations in public social media, from the noise of the public voice…

…within the first six months after its launch, 20 pharmaceutical brands had signed on to use Creation Pinpoint, and by the end of 2014, 60% of the world’s largest pharmaceutical companies were using the service”.

” The research was pioneered by UK-based specialist digital insights consultancy, Creation Healthcare, working in collaboration with advocacy group Let’s Win! Pancreatic Cancer and leading medical professionals. The findings form part of a collaborative study published in March 2022 in the Journal of Medical Internet Research, a specialist digital health and open science journal.”

“New analysis of healthcare professionals’ social media posts during this year’s European Association for the Study of Diabetes congress has unveiled the key takeaways relating both to diabetes discussion and the event itself.”