The Challenge
The client wished to develop a framework for engagement with Digital Opinion Leaders (DOLs) to allow commercial and medical teams to understand eHCP perspectives, and develop compliant, fruitful relationships with DOLs. The playbook needed to build upon the client’s existing internal SOP on DOL engagement and CREATION.co’s 100,000 hours of expertise gleaned across many projects with a range of pharmaceutical clients.
The Solution
CREATION.co created an educational resource to support teams in setting up and running DOL projects effectively and compliantly.
We consolidated and unified the company’s direction, enabling a framework of systematic DOL engagement.
We informed commercial and medical teams’ activities at Global and LOC levels.
Key Outcomes
16.04.2025 | Article
Showcasing our new tool HCP Voice dashboard that tracks the online voice of HCPs online.
By Daniel Ghinn
16.04.2025 | Webinars
Exploring how the online voice of HCPs captured through CREATION.co’s innovative platforms
01.04.2025 | Webinars
Exploring how insights from HCPs on social media can inform and strengthen your drug launch.
24.03.2025 | Article
Meet Beverly Tchang, MD, who ranks among the top 10 HCPs worldwide discussing obesity.
By Jessica Fernandes
07.03.2025 | Article
CREATION.co’s top resources to help you navigate DOLs effectively.
By Dionne Anane
03.03.2025 | Article
Setting things straight about HCP Digital Opinion Leaders
By Anni Neumann
21.02.2024 | Case Study
Discovering what HCPs found important and what they saw as a opportunity for this product
21.02.2024 | Case Study
Increasing a client's online share of voice through listening better to the voice of HCPs
21.02.2024 | Case Study
Building an omnichannel strategy including DOLs for a vaccine in infectious disease
21.02.2024 | Case Study
Differentiating their product in a competitive market by partnering with DOLs in oncology
25.08.2023 | Case Study
An interactive DOL playbook was developed & designed, providing guidelines for global teams
13.07.2023 | Case Study
PAG collaboration led to first ever Twitter Spaces event during drug launch