The client wished to develop a framework for engagement with Digital Opinion Leaders (DOLs) to allow commercial and medical teams to understand eHCP perspectives, and develop compliant, fruitful relationships with DOLs. The playbook needed to build upon the client’s existing internal SOP on DOL engagement and CREATION.co’s 100,000 hours of expertise gleaned across many projects with a range of pharmaceutical clients.
CREATION.co created an educational resource to support teams in setting up and running DOL projects effectively and compliantly.
We consolidated and unified the company’s direction, enabling a framework of systematic DOL engagement.
We informed commercial and medical teams’ activities at Global and LOC levels.
27.09.2023 | Webinars
This webinar will look at the next step in DOL engagement – identifying HCP Rising Star DOLs
By Katie Kennedy and Mark Sullivan
31.07.2023 | Article
For anyone in the pharma industry who is new to the concept of a Digital Opinion Leader
By Natalie Verghese
25.08.2023 | Case Study
An interactive DOL playbook was developed & designed, providing guidelines for global teams
13.07.2023 | Case Study
PAG collaboration led to first ever Twitter Spaces event during drug launch
26.06.2023 | Case Study
Maximising scientific data to drive advocacy for label expansion
06.06.2023 | Case Study
CREATION helped the client to develop a cohesive global social media strategy
14.01.2021 | Case Study
Segmentation with enhanced digital personas
15.10.2020 | Case Study
Weekly reporting to identify and assess misinformation