CREATION Knowledge

14.07.2025 | Article

How Novartis’ scientific momentum is translating at the digital front line of…

Evidence-based insights on Novartis' digital influence.

By Bernard Groen and Jessica Fernandes

08.07.2025 | Article

Top 50 Pharma Tracker: governmental decisions and ASCO 2025 drove HCP conversation…

Governmental decisions and ASCO 2025 drove HCP conversation about pharma

01.07.2025 | Article

How HCPs are shaping lung cancer treatment online

We identified and analysed over 100,000 that specifically focused on lung cancer.

By Daniel Ghinn

24.06.2025 | Article

What oncologists really talked about at ASCO 2025 — and why it…

Behind the podium presentations and poster halls, there’s another layer of insight unfolding

By Jon Gunne

18.06.2025 | Article

What is a Digital Opinion Leader?

What (or who) exactly is a Digital Opinion Leader?

By Daniel Ghinn

11.06.2025 | Article

Product Launch Tracker: HCPs celebrate momentous approvals in the rare disease space

From March-May 2025, CREATION.co analysed mentions of launches, approvals and new products.

By Jessica Fernandes

04.11.2024 | Whitepaper

Harnessing HCP social media intelligence for blockbuster drug launches

Exploring the role of HCP social media intelligence in blockbuster drug launches.

31.05.2024 | Whitepaper

What Do HCPs Think the Future of Oncology Treatment Looks Like?

Analysing the conversation of eHCPs at the forefront of cancer clinical trials and treatment

29.04.2024 | Whitepaper

Whitepaper: Identifying your Rising Star DOLs

Identifying HCPs who are on the path to becoming a DOL. The next step in DOL engagement

By Katie Kennedy

29.04.2024 | Whitepaper

eBook: Activating Digital Opinion Leaders

As the internet continues to thrive and grow, more and more healthcare professionals

By Daniel Ghinn

27.11.2023 | Whitepaper

White Paper: The barriers facing RSV vaccine launches

Never before seen insights from HCPs' online conversations in RSV

09.09.2022 | Whitepaper

White Paper: The Ultimate guide to understand how HCPs are using Social…

The way HCPs utilise social media channels to engage and collaborate is changing...

23.09.2025 | Webinars

The Advanced Guide to DOLs

This webinar is useful for pharmaceutical leaders who understand the concept of a DOL.

11.09.2025 | Webinars

The beginner’s guide to DOLs

An Introduction to Digital Opinion Leaders

On-Demand | Webinars

CREATION ASCO debrief

The latest insights on HCP digital behaviours that are shaping the future of oncology.

On-Demand | Webinars

Digital HCP voices in lung cancer

Using online intelligence to drive impact

On-Demand | Webinars

How online HCPs are shaping every stage of your drug launch

Exploring how insights from HCPs on social media can inform and strengthen your drug launch.

On-Demand | Webinars

DOL Finder Demo Obesity

Demo of our brand new DOL Finder in obesity. See how you can easily find your HCP DOLs.

12.05.2025 | Article

Respiratory Tracker: Lung Cancer: The most discussed respiratory condition by HCPs this…

We analysed 2,956 posts discussing respiratory diseases by 966 HCPs.

By Doménica Carpio

22.04.2025 | Article

Top 50 Pharma Tracker: Ozempic approval, Super Bowl ad and Monday Night…

Tracker: Ozempic approval, Super Bowl ad and Monday Night IBD all hits for HCPs

By Aman Jandu

17.03.2025 | Article

Product Launch Tracker: HCPs excited about the new wave of oncology therapies…

CREATION.co identified 8,501 HCP mentions on social media of launches and approvals.

By Jessica Fernandes

07.02.2025 | Article

Respiratory Tracker: HCPs warn of looming ‘quad-demic’ this winter

Throughout October-December 2024, CREATION Pinpoint® tracked the conversations of UK online

By Doménica Carpio

16.01.2025 | Article

Top 50 Pharma Tracker: HCPs celebrate a successful quarter for oncology and…

Tracker: HCPs celebrate a successful quarter for oncology and obesity treatments

By Aman Jandu

22.11.2024 | Article

Product Launch Tracker: HCPs reignited conversation around the FDA’s clearance of Traumagel

Discover which drug approvals HCPs are talking about online.

By Jessica Fernandes

20.05.2024 | Pharma 101

Thorough social media listening leads to better health

Listening to HCPs provides deeper understanding and improved stakeholder relationships

By Jamie Doggett

07.03.2023 | Pharma 101

Improving your drug launch strategy

HCP insights are valuable throughout the drug approval process...

12.11.2022 | Pharma 101

MedTwitter- how to track health conversations online

#MedTwitter is an open source medical community. Find out what medical twitter is and why.

29.10.2022 | Pharma 101

Social Media for Doctors

Social media is a great resource for healthcare professionals (HCPs) where they can share...

15.10.2022 | Pharma 101

Medical influencers

Medical influencers are not only important sources of information but are also crucial...

27.09.2022 | Pharma 101

Fake News in pharma

Medical misinformation or ‘fake news’ is not a new phenomenon...

15.11.2024 | Podcast

Space health will change how we treat cancer: Katie King, PhD

Listen to Katie King on the Better Listening for Better Health Podcast.

By Daniel Ghinn

22.10.2024 | Podcast

How social media improves health access: Prof. Partha Kar

Listen to Prof. Partha Karr on the Better Listening for Better Health Podcast.

By Daniel Ghinn

03.10.2024 | Podcast

Social media has transformed medical science: Prof. Richard Brady

Colorectal surgeon Professor Richard Brady on the Better Listening for Better Health Podcast

By Daniel Ghinn

30.08.2024 | Podcast

Social media is my passion project: Dr Amar Puttanna

Dr Amar Puttanna on the Better Listening for Better Health Podcast. Listen today!

By Daniel Ghinn

16.08.2024 | Podcast

Social media is saving lives: Dr Shaalan Beg

Listen now! The Dr Shaalan Beg episode in our podcast hosted by Daniel Ghinn

By Daniel Ghinn

02.08.2024 | Podcast

Every day is a school day: Dr Kevin Fernando

It’s here today! The Dr Kevin Fernando episode in our podcast hosted by Daniel Ghinn

By Daniel Ghinn