Webinar: Identifying Your Rising Star DOLs

On-demand webinar

Availability: Free for Life Sciences Companies


Katie Kennedy, Head of Client Marketing, CREATION.co 

Mark Sullivan, Senior Insights Analyst, CREATION.co 

For many pharmaceutical teams, within both medical and commercial, the concept of Digital Opinion Leaders (DOLs) is a familiar one. This webinar will look at the next step in DOL engagement – identifying healthcare professionals (HCPs) who are on the path to becoming a DOL. We will explore how to identify the right rising stars for you and best practice for building early relationships with them.

In this webinar we will cover:

  • What is a ‘rising star’?
  • How to identify your tailored rising stars.
  • How to build valuable relationships with rising stars.
  • An example of a rising star.


CREATION.co are the DOL experts with unrivalled methodologies and application experience. They have been tracking HCP digital behaviours for more than two decades and built the world’s largest healthcare professional database, CREATION Pinpoint®.

If you would like to better understand what is possible when listening to the conversations of HCPs then a 1-2-1 discussion with one of our consultants could help you plan your next steps.

Book a 1-2-1 meeting with a consultant

Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.