About Creation Interactive Limited

Creation Interactive Limited provides insights-led health strategy to inform planning, communications and policymaking among some of the world’s largest healthcare companies, government organisations and non-governmental organisations (NGOs).

Established in 1998, we have enduring partnerships with major pharmaceutical companies. At the heart of our operations is CREATION Pinpoint® technology, the world’s largest artificial intelligence (AI)-powered database of more than 3 million healthcare professionals’ social media profiles and nearly 2 billion posts. This extensive repository, coupled with our adept analysis of diverse data sources, furnishes invaluable perspectives on global healthcare professionals’ sentiments and behaviours.

At Creation Interactive Limited, our core values LOVE, SERVICE, and EXCELLENCE, guide everything we do. These values form the foundation of our company, influencing every facet of our activities and relationships. As members of the Creation Interactive Limited family, we embody these values both individually and collectively, ensuring that they permeate every client interaction and project undertaken.

Furthermore, our commitment to social responsibility extends beyond business; we pledge a significant percentage of our retained profits to support organisations and individuals aligned with our vision, both financially and through ‘in kind’ work.

Creation Interactive Limited – Modern Slavery Statement

Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person’s liberty by another in order to exploit them for personal or commercial gain. Creation Interactive Limited has a zero-tolerance approach to modern slavery, and we are committed to acting ethically and with integrity in all our business dealings and relationships and to implementing procedures to ensure modern slavery is not taking place anywhere in our own business or in any of our supply chains where it becomes apparent to us. 

We are also committed to ensuring there is transparency in our own business and in our approach to tackling modern slavery throughout our supply chains, consistent with our disclosure obligations under the Modern Slavery Act 2015.

We expect the same high standards from all of our contractors, suppliers and clients, as part of our contracting processes. This policy applies to all persons working for us or on our behalf in any capacity, including employees at all levels, directors, full-time workers, part-time workers, volunteers, interns, and contractors. This policy does not form part of any employee’s contract of employment and we may amend it at any time.

Responsibility for the statement

Creation Interactive Limited has overall responsibility for ensuring this statement complies with our legal and ethical obligations, and that all those under our control comply with it. Creation Interactive Limited has primary and day-to-day responsibility for implementing the  policy, monitoring its use and effectiveness, dealing with any queries about it, and auditing internal controls systems and procedures to ensure they are effective in countering modern slavery. Management at all levels is responsible for ensuring those reporting to them understand and comply with this policy and are given adequate and regular training on it.

Compliance with the statement

The prevention, detection and reporting of modern slavery in any part of our business or supply chains is the responsibility of all those working for us or under our control. In line with our Modern Anti-Slavery policy, our staff are required to avoid any activity that might lead to, or suggest, a breach of this statement. Our employees must notify their line manager OR the company COO as soon as possible if they believe or suspect that a conflict with this statement has occurred or may occur in the future. Our staff are encouraged to raise concerns about any issue or suspicion of modern slavery in any parts of our business or supply chains of any supplier tier at the earliest possible stage. If a breach or suspected breach of this statement has occurred or that it may occur, it is crucial to notify the appropriate personals listed within our Modern Anti-Slavery policy. We aim to encourage openness and will support anyone who raises genuine concerns in good faith under this statement, even if they turn out to be mistaken. We are committed to ensuring no one suffers any detrimental treatment as a result of reporting in good faith their suspicion that modern slavery of whatever form is or may be taking place in any part of our own business or in any of our supply chains. Detrimental treatment includes dismissal, disciplinary action, threats or other unfavourable treatment connected with raising a concern.

Communication & awareness of this statement

Awareness of this statement and our Modern Anti-slavery policy forms part of the induction process for all individuals who work for us, supplemented by regular updates through established communication channels. This modern slavery statement is publicly accessible on our website for all stakeholders.

Breaches of this statement

Any employee who breaches this statement and the policy in line with it,  will face disciplinary action, which could result in dismissal for misconduct or gross misconduct. We may terminate our relationship with other individuals and organisations working on our behalf if they breach this policy.