Identify and meet healthcare professional (HCP) information needs on the channels they use
Understand existing HCP content behaviours and preferences
Use our extensive expertise in using the online HCP community to learn about your customer behaviours and preferences relating to content relevant to you to ensure your customer engagement is timely, meaningful, and effective.
Identify HCPs’ information needs and concerns about your product or therapy area
Identify HCPs’ needs and concerns about your product or therapy area using insights generated from our unique online conversation listening tool, CREATION Pinpoint®, and use them to inform your content strategy and the development of engaging content that changes beliefs and behaviours.
Cut through the noise by using the language of your customers
By analysing HCP online conversations on a global scale, we can help you establish the language that your customers are using and respond to their information needs to help your content better resonate with the HCP community and be heard amid the social media noise.
Amplify your message by partnering with Digital Opinion Leaders (DOLs)
HCP DOLs are driving health policy decisions, defining the views of their online peers, and may be shaping your brand well before your product launches. Leverage our extensive experience in building successful relationships to partner with DOLs to voice your message, which can be a more effective vehicle than the corporate voice alone and can shape the success of your content, setting its course for the decades that follow.
Monitor digital channels and combat health misinformation
We can help you quickly learn about potentially dangerous fake news events relevant to your product or therapy area and plan an appropriate intervention or response. Every month, we track the HCP conversation relating to current and relevant health topics, helping you stay up-to-date.
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