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Create an in-depth 360° understanding of your customers

Using multiple data sources including CREATION Pinpoint®, our powerful online HCP conversation insights tool, and our established methodologies, we can help you to gain an in-depth understanding of your customers that provides the detailed customer and competitor insights you need to answer key business questions about your customers and keep ahead of online trends to inform strategic activities across the year.

Learn how HCPs engage around scientific events and data releases

Using our unique technology CREATION Pinpoint®, you can track the online conversation before, during, and after scientific events and data releases to give you an indication of how HCPs respond to new data or content – whether your own or that of a competitor – and how this then goes on to influence the nature and tone of the evolving conversation.

Address unmet needs and differentiate from competitors

Understanding HCP conversations in your therapy area using insights gathered with CREATION Pinpoint® will give you great insight into their needs and how you can support them. By realising your customers’ concerns you can provide a solution to their unmet needs with your product benefits and truly differentiate from your competitors.

Capture HCP engagement and learn for the future

Tracking HCPs’ digital engagement around events or campaigns allows for learning to support marketing planning and strategies for the future. Using CREATION Pinpoint® we can thoroughly analyse HCP engagement before, during, and after events and advise you on the next steps in your healthcare strategy.

Discover the HCP influencers who matter to you

Understanding your market segments and personas is an essential part of brand planning. CREATION Pinpoint®, our online HCP conversation insights tool, can identify and profile highly influential online HCPs matching specific behaviours important to you and give you insight into how you can build meaningful relationships with them.