Following Paul Grant’s recent video conversations at ePharma Summit in Philadelphia, I interviewed delegates at the Pharma eMarketing Summit in Berlin. Like Paul, I asked delegates what healthcare engagement meant to them.
The responses, from people at the forefront of engagement in Janssen-Cilag, Bayer, and Pfizer, show some of the current trends amongst pharmaceutical communicators. Patient engagement is an important theme, whilst engaging healthcare professionals in a way that is relevant to them, using social media, is also a key area of focus.
Irina Osovskaya, e-Business Manager at Janssen-Cilag talks about engaging healthcare professionals in a way that is relevant to them, using channels that they want. Bayer Schering Pharma’s Head of Digital Marketing & Sales, General Medicine, Len Starnes points out the value of dedicated social media networks for this kind of engagement.
Alex Butler, Communications Manager with Janssen-Cilag points out that senior managers in pharmaceutical companies now realise that they have to engage online, and are facing up to the challenges of doing so.
René Neubach, eMarketing Manager with Pfizer in Europe reflects on an increasing focus on strategy rather than simply digital tactics in this year’s eMarketing Summit.
You can also view this video, and others, on our Creation Healthcare YouTube Channel.
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