White Paper: Digital Opinion Leaders are more important than ever


Around a decade ago, we saw the emergence of a new behaviour: healthcare professionals were using social media to learn from each other, from the front lines of healthcare. 

Over the past year, we’ve seen massive growth in the online behaviour of healthcare professionals, as face-to-face contact has been restricted by the COVID-19 pandemic and more health stakeholders have turned to digital engagement.

Today we are in a powerful new era for shaping health systems, and the role of DOLs is more important than ever.


  • The rise of influencer marketing in healthcare. 
  • The difference between DOLs and KOLs. 
  • Best practice for identifying and engaging with your most influential customers online.

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