One part of our work at CREATION is helping our clients understand which healthcare professionals are digital opinion leaders in their particular therapy area. Before we start a project we sit down with our client and find out what questions they would want us to answer around digital opinion leaders.
Here are the top 10 questions we are most often asked by you…
Who are the digital opinion leaders for my therapy area?
For each of them what is the preferred social media channels they like to engage on?
What topics are of interest to them?
What is influencing their attitude towards treatments?
Who are they influenced by?
Which digital opinion leaders are advocates of my brand and why?
Are any of the digital opinion leaders also my key opinion leaders?
Are there any non-traditional HCP roles who are playing a big part in the discussion?
Which of my digital opinion leaders are not supporters of my brand and why?
What does my DOL’s network of influence look like?
If you would like to know more about our work profiling HCP digital opinion leaders register for our free webinar “Identifying your HCP digital opinion leaders”.
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