As a pharmaceutical brand manager, if you could hear what your customers are asking each other about your product, would it help you serve them better? In this free webinar, based on the new book by Daniel Ghinn and Paul Grant and exclusively for pharma brand managers, you will discover how to:
- Support your healthcare professional customers
- Collaborate online
- Improve your offline marketing
- Support patients
- And much more…
Choose from our US or European track webinars, for local market insights:United States Webinar Track dates:Register for December 2nd, 2014 – Transform Your Pharma Brand Strategy (US)
11:00 EST (New York) / 16:00 GMT (London)
Register for December 4th, 2014 – Transform Your Pharma Brand Strategy (US)
11:00 EST (New York) / 16:00 GMT (London)
Europe Webinar Track dates:
Register for December 4th, 2014 – Transform Your Pharma Brand Strategy (UK & Europe)
10:00 GMT (London) / 11:00 CET (Paris)
Register for December 9th, 2014 – Transform Your Pharma Brand Strategy (UK & Europe)
10:00 GMT (London) / 11:00 CET (Paris)
About the presenters
Daniel Ghinn is CEO and Founder of Creation Healthcare, the research and strategy consultancy to healthcare companies and inventor of Creation Pinpoint, a proprietary technology behind the world’s first comprehensive service for analysing conversations among healthcare professionals in public social media.
Paul Grant is Chief Innovation Officer with Creation Healthcare. When he is not inventing new algorithms for analysing hundreds of thousands of healthcare professionals in social media, he advises pharmaceutical brands on improving outcomes by applying insights from Creation Healthcare’s research.
101 Ways to Transform Your Pharmaceutical Brand Strategy
Daniel and Paul’s book, 101 Ways to Transform Your Pharmaceutical Brand Strategy by Learning From Healthcare Professionals in Social Media, is the definitive conversation-starter for your brand team, packed with ideas and tactics that are already being used by some of the world’s most innovative healthcare brands to make sure that the right message gets to the right customers at just the right time. The book includes more than 101 ways to use insights from conversations among healthcare professionals in public social media to transform your strategy.
Register for free webinar
Choose from our US or European track webinars, for local market insights:United States Webinar Track dates:Register for December 2nd, 2014 – Transform Your Pharma Brand Strategy (US)
11:00 EST (New York) / 16:00 GMT (London)
Register for December 4th, 2014 – Transform Your Pharma Brand Strategy (US)
11:00 EST (New York) / 16:00 GMT (London)
Europe Webinar Track dates:
Register for December 4th, 2014 – Transform Your Pharma Brand Strategy (UK & Europe)
10:00 GMT (London) / 11:00 CET (Paris)
Register for December 9th, 2014 – Transform Your Pharma Brand Strategy (UK & Europe)
10:00 GMT (London) / 11:00 CET (Paris)