Engaging effectively with customers online
Recognising that millennial physicians choose to learn from their digital peers far more than older physicians who can often be educated offline, a pharmaceutical company wanted to connect and engage more effectively online with their younger customers.
The client sought to identify millennial Digital Opinion Leaders (DOLs), particularly GPs, and understand their needs, motivations, and opinions of millennial physicians regarding their role, pharma, and the industry. The client wanted to leverage the existing brand knowledge of these key millennial DOLs, partnering with them to educate other HCPs and ultimately treat patients more effectively.
Analysed global conversation and mapped global DOL network
Using CREATION Pinpoint we studied online HCP conversations and identified millennial Digital Opinion Leaders within 3 focus markets -Portugal, Romania, and Ukraine.
Thanks to CREATION.co’s analysis, tactical and strategic recommendations were made to the client
Recommendations were provided around: