Health Insights Consultancy CREATION Shortlisted Among UK’s Most Innovative SME Exporters

CREATION, the Health Insights Consultancy founded in Maidstone, UK, has been recognised in The Telegraph Trade Awards 2018, being shortlisted in the Most Innovative SME Exporter category.

The company’s export business has gone from strength to strength since launching its unique technology platform for insights-led health strategy, CREATION Pinpoint. Providing a unique perspective on the views and needs of healthcare professionals (HCPs), the platform has informed CREATION’s consulting work for international clients including most of the world’s largest pharmaceutical companies in markets as diverse as the United States, Europe, Australia, South Korea, and Japan.

Daniel Ghinn, CEO, CREATION, said:

“Being shortlisted among the UK’s leading innovators recognises the passion and outstanding work of our dedicated team, and their vision to transform nations through innovation in health insights.”

International clients who supported CREATION’s nomination included several multi-billion-dollar healthcare companies and organisations.

Describing CREATION’s vision, one global healthcare client said:

“I was really impressed at how CREATION colleagues are all aligned around a simple but aspirational mission.”


“After reviewing other offerings for HCP-social listening, we came across CREATION’s unique platform and approach… With so many markets across the globe where we promote our product – US, western Europe, Australia, and Latin America – having a ‘world view’ of our target HCPs was critical for us to properly inform commercial activities…”, said a global client in vaccines.

Another client, a world leader in neuroscience based in the United States, said:

“We chose CREATION because of the value that their innovative tools and resources could provide us to enhance our data analytics approach to medical information. The innovative CREATION Pinpoint software provided us with valuable insights that opened a new avenue that we had not explored… The findings from these projects have been impactful to the business and led to actionable insights.”

Alistair Heath, Business Editor, The Telegraph and Trade Awards judge said:

“We were overwhelmed by the quality and quantity of the entries we received this year. It was an extremely difficult task for the judges to narrow down this shortlist, but those chosen represent the very best of the UK. We wish them all the best of luck in the final awards”