One aspect of our work that really peaks the interest of our clients is being able to identify which healthcare professionals are digital key opinion leaders (DOLs). I predict that, in the next few years, identifying and engaging with your DOLs will become as commonplace for pharmaceutical/healthcare companies as having a KOL strategy.
We have published a lot of insights around this topic over the last year. Here are a collection of the top 8 articles…
Video: 7 metrics to find your HCP Digital Opinion Leaders
How many of your key opinion leaders are also Digital Opinion Leaders?
Are your HCP Digital Opinion Leaders in non-traditional role types?
Analysis of the top 3 UK Digital Opinion Leaders in type 1 diabetes
An example of an HCP Digital Opinion Leader in non-small cell lung cancer
Do Digital Opinion Leaders shape NICE guidance?
South Korea’s top HCP Digital Opinion Leader in cancer
Top 10 German HCP Digital Opinion Leaders discussing breast cancer
Want to know more?
Attend our free webinar on identifying HCP digital opinion leaders.
Want to speak to us about a HCP digital opinion leader study in your therapy area?
Contact me at firstname.lastname@example.org for a quote.