03.03.2025 | Article
Let’s set things straight about HCP Digital Opinion Leaders
Setting things straight about HCP Digital Opinion Leaders
By Anni Neumann
06.02.2025 | Article
Tracking data dissemination during medical congress and the emerging role of Bluesky
Monitoring the spread of data during medical congresses and the growing influence of Bluesky
By Anni Neumann
On-Demand | Webinars
The 2023 Digital HCP Review
Celebrating and learning from the online HCP community
By Daniel Ghinn and Anni Neumann
08.09.2023 | Article
Ensuring continuous digital transformation
What is digital transformation and how can pharma ensure continuous digital transformation?
By Anni Neumann
On-Demand | Webinars
Digital Opinion Leaders in Lung Cancer – Identify, Engage & Activate
Never before seen insights from HCPs’ online conversations in Lung Cancer.
By Anni Neumann and Mary Kangley
On-Demand | Webinars
The barriers facing RSV vaccine launches
Never before seen insights from HCPs’ online conversations
By Anni Neumann and Jamie Doggett
29.11.2022 | Article
KOLs and DOLs – the same or not the same? That is…
Are KOLs, active online KOLs, and DOLs the same. The answer is usually no!
By Anni Neumann
On-Demand | Webinars
Understanding The Differences between DOLs and online KOLs
Helping you to identify the online influencers who matter to you...
By Anni Neumann
06.07.2022 | Article
Leverage your Digital Opinion Leaders to dramatically increase awareness and drive meaningful…
Discover CREATION.co's winning presentation and award entry from BHBIA 2022
By Anni Neumann
On-Demand | Webinars
Medical Affairs: The New Digital Normal for HCP Relationships
CREATION.co will share their experience over the last 11 years of helping teams not only...
By Anni Neumann and Daniel Ghinn
On-Demand | Webinars
Digital Insights for Successful Product Launches
HCP Insights informing successful drug launches...
By Anni Neumann and Jerin Thomas
28.02.2022 | Article
The paradigm shift needed to improve DOL engagement strategy
Reaching out to your DOLs is not the only option to consider when planning your strategy...
By Anni Neumann
On-Demand | Webinars
Activating Digital Opinion Leaders 2.0
A decade after first introducing the world to DOLs, Anni and Daniel share their learnings
By Anni Neumann and Daniel Ghinn
16.06.2021 | Article
Pharma launch excellence success
The role of social media in launch excellence in pharma
By Anni Neumann
20.01.2021 | Article
Build meaningful customer engagement with data-driven digital insights
How data-driven digital insights can help build meaningful customer engagement
By Anni Neumann
29.09.2020 | Article
Partnership opportunities between the NHS and UK Pharma
How the NHS and the pharmaceutical industry are collaborating during the COVID-19 pandemic
By Anni Neumann
24.02.2020 | Article
#WhatHCPsThink about Pharma
When I sit down with our clients, who are mostly from the top ten pharmaceutical companies
By Anni Neumann
26.11.2019 | Article
Why it’s important to Keep Learning
My professional background before joining the team at CREATION.co was working within pharma.
By Anni Neumann
25.09.2019 | Article
#twankenhaus – German HCPs care for their patients
In February 2019, a group of German HCPs representing all kinds of different roles...
By Anni Neumann
09.08.2017 | Article
Why it is easy to work with CREATION
Why do we hear that the pharmaceutical industry is slow in moving forward when it comes...
By Anni Neumann