On-demand Webinar: Activating Digital Opinion Leaders 2.0

Availability: On Demand   |  Price: Free

The Internet and social media have transformed how patients discover, learn and share health information. Yet online health stakeholders including HCPs, patients and organisations are still out of reach of many pharmaceutical companies.

Instead, the views and behaviours of physicians, policymakers and patients are being impacted by a focused group of online influencers: Digital Opinion Leaders.

A decade after first introducing the world to Digital Opinion Leaders (DOLs), CREATION.co’s CEO Daniel Ghinn and Associate Director of Health Strategy, Anni Neumann, will present distilled wisdom from the consultancy’s 100,000+ hours of research into the behaviours of online health stakeholders.

In this webinar, you will discover:

  • What is a Digital Opinion Leader?
  • Essential concepts for your pharma DOL strategy.
  • Key lessons learned by CREATION.co’s clients working with DOLs.
  • How pharma can work with DOLs to achieve maximum impact.
  • CREATION.co’s tried and tested tools for Activating Digital Opinion Leaders.
  • What does the future hold for pharma DOL strategy?

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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.