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On-demand Webinar: Activating Digital Opinion Leaders 2.0

Availability: On Demand   |  Price: Free

The Internet and social media have transformed how patients discover, learn and share health information. Yet online health stakeholders including HCPs, patients and organisations are still out of reach of many pharmaceutical companies.

Instead, the views and behaviours of physicians, policymakers and patients are being impacted by a focused group of online influencers: Digital Opinion Leaders.

A decade after first introducing the world to Digital Opinion Leaders (DOLs), CREATION.co’s CEO Daniel Ghinn and Associate Director of Health Strategy, Anni Neumann, will present distilled wisdom from the consultancy’s 100,000+ hours of research into the behaviours of online health stakeholders.

In this webinar, you will discover:

  • What is a Digital Opinion Leader?
  • Essential concepts for your pharma DOL strategy.
  • Key lessons learned by CREATION.co’s clients working with DOLs.
  • How pharma can work with DOLs to achieve maximum impact.
  • CREATION.co’s tried and tested tools for DOL activation.
  • What does the future hold for pharma DOL strategy?

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