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The Internet and social media have transformed how patients discover, learn and share health information. Yet online health stakeholders including HCPs, patients and organisations are still out of reach of many pharmaceutical companies.
Instead, the views and behaviours of physicians, policymakers and patients are being impacted by a focused group of online influencers: Digital Opinion Leaders.
A decade after first introducing the world to Digital Opinion Leaders (DOLs), CREATION.co’s CEO Daniel Ghinn and Associate Director of Health Strategy, Anni Neumann, will present distilled wisdom from the consultancy’s 100,000+ hours of research into the behaviours of online health stakeholders.
In this webinar, you will discover:
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29.11.2022 | Article
Are KOLs, active online KOLs, and DOLs the same. The answer is usually no!
By Anni Neumann
24.11.2022 | Article
Psilocybin is one the hottest new arrivals in the use of psychedelics in the medical setting
By Jamie Doggett
16.11.2022 | Article
Understanding the online conversation of HCPs can help clients cater to their needs better
By Natalie Verghese
15.11.2022 | Article
MSLs are facing an issue of having increasingly limited access to HCPs
By Tomi Shobande
05.11.2022 | Article
Discover what healthcare professionals (HCPs) think about pharmaceutical companies
By Francesca Gan
01.11.2022 | Article
Discover which new drug approvals HCPs are talking about
By Paul Cranston and Tomi Shobande
Digital Opinion Leader Activation
Overcoming the internal and external hurdles for effective DOL engagement
Extensive Therapy Area Expertise
We are experts in understanding the health related conversations in many therapy areas
World’s Largest Healthcare Professional Database
CREATION Pinpoint®: the world’s most powerful online HCP conversation insights technology
Public And Private Data Networks
Discover the 360° view of your customers’ opinions